In conversation with business owners, it is very common for the topic of LinkedIn to come up for discussion. A common question that pops up is How do you drive business growth using LinkedIn ?. A lot of people do…
In B2B marketing, all of us will agree that LinkedIn offers great options to promote your business. Though the LinkedIn Company page is also an option, the best way is to really manage promotions through a personal profile. In this…
Again a question that has popped up several times ‘How to create a LinkedIn business profile’. Social media has permeated in our personal as well as professionals way more than we give it credit for. Just the other day I…
“People spend time on other social networks, but they invest time on LinkedIn.” This quote by Jason Miller, LinkedIn’s Global Content Marketing Leader is an indication of the sophisticated level that LinkedIn has reached in terms of professional networking. Today,…
As you network with people, it is common for you to hear about how LinkedIn is fast replacing the business cards holders that people used to maintain. LinkedIn is used extensively by businesses to effectively reach their target audiences and…
When I meet business owners, I often ask the question – Are you able to get LinkedIn working for your business growth ?Take a look at some mind boggling statistics from LinkedIn and you will almost immediately realize the importance. The…