Your website is the most important tool you have for turning anonymous prospects to leads and then to customers. It makes sense to have a lead generation friendly website. Having compelling content, visually appealing design and easy navigation is vital for your website. Also, there are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won’t be able to ultimately get new customers. As a result, your business…
As you work on creating an overall marketing strategy for your business, defining your digital marketing strategy is an important part of it. This is true whether or not a…
Digital Marketing is seeking a lot of attention especially among business owners. It is quite obvious as it is a lot more effective to drive business growth using digital marketing….
In Conversation with Rick Grant – Media Relations is an important part of a Marketing plan
March 28, 2018Media Relations is an important part of a Marketing plan. Getting your content featured in the media helps provide significant reach for your products and services. Atul Dhakappa, Founder &…
At Xenia, we have been working hard to deliver the best marketing solutions for our clients. On International Women’s day, we take the opportunity to list some of the Top…
The Role of Integrated Marketing in Enabling the Sales Process – Interview with Rekha Jain
March 8, 2018On Women’s day this year, Atul Dhakappa, Founder & CEO at Xenia Consulting decided to catch up with Rekha Jain, Vice-President, Sales at Paysquare Consultancy Ltd. Rekha is a highly…
A few days back we had written about 18 point on page SEO checklist. It was a popular post and it was very well received. Thanks for all the compliments…
10 Things you need to know to Drive business Growth using LinkedIn
February 20, 2018In conversation with business owners, it is very common for the topic of LinkedIn to come up for discussion. A common question that pops up is How do you drive…
Digital Marketing Solutions for Smart Home Automation Providers
February 15, 2018We are in the world of luxury and comforts and we strive for it in every aspect of our life. With the real estate market as well, you would have…
A landing page is what your prospects land on after clicking through from a display ad, an AdWords search ad, or any other type of promotional link through an email…
Facebook is arguably one of the most popular and most used tools in the world. Ever wondered, how you can use Facebook ads to generate leads for your business. You…