People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise that 85-90% of people that you are trying to reach are not even opening your …
When I meet business owners, I often ask the question – Are you able to get LinkedIn working for your business growth ?Take a look at some mind boggling statistics from LinkedIn and you will almost immediately realize the importance. The statistics are a bit dated, but interesting nevertheless. LinkedIn has 332 million members, 2 new …
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This, in turn, may depend on how well you prepare collateral items (brochures, newsletters, fact sheets, press releases, and other electronic and printed promotional materials), ranging from company and product fact sheets to biographies of key team members. With diminishing attention spans, these documents should not only be brief and to the point, but should …
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Do you know how to use Content Marketing Strategy to drive Thought Leadership and expand segments. Well, if you really think about it most businesses want to achieve this from their marketing efforts. Whether it is expanding into new markets or segments or create a unique recall for your product/services or company, they want to …
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How do you make sure that the content that you generate works hard for you
Today, we live in an informed economy. Anybody looking for any product/service can do a proper evaluation before he makes a purchase even without getting in touch with any sales person from that company. It is important to get your marketing collateral up and available at your digital properties. A prospect will look through the …
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Marketing content takes many forms and is used to represent a business or its products/services. In the simplest sense website content communicates about a business, so does a brochure, data sheet, case study. Today there are many advanced content strategies like usage of white papers, blogs, and webinars being actively used to engage with the …
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Several times, I compare the sales process with an army on a battlefront. The soldiers feel comfortable as long as they have sufficient weaponry and artillery with them. The minute the supplies begin to dry up, the confidence of teams goes down. Aren’t sales very similar? The sales guy feels very confident, as long as …
When you decide to set up a business, the first people that you typically contact are your own personal contacts that you have built over years of working experience. They are the ones who get you the initial contracts and that marks the beginning of your journey. But how do you keep growing your business …
Several companies that I work with have great product ideas, but what they miss is great ideas for its commercialization. Here are a few things that you can start up with and you can always take professional help at the right stages. Here are some marketing tips for Software Product Companies. 1. Understand the current GTM …
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Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.