White Papers Archives - Xenia Consulting

2. Invest in Content Marketing to Build Thought Leadership and a Strong following

Leave a Comment / Content Marketing / By Atul Dhakappa

Traditionally, sellers have been looking for buyers and so the focus has always been on push based marketing efforts. These include things like mass mailing campaigns, participating in trade-shows, advertising and the type. Besides being very expensive, this traditional approach is losing its sting. In the age of Content Marketing, the important question to ask …

2. Invest in Content Marketing to Build Thought Leadership and a Strong following Read More »

How do you get Thought Leadership Content to drive more Leads & Sales?

Leave a Comment / Content Marketing / By Atul Dhakappa

I talk to a lot of potential customers, entrepreneurs, owners and they ask me. How can they use Content Marketing Strategy to drive Lead Generation or how do they go about defining a Content Strategy to drive more sales ?. Let\’s cover some of these points through this post Having a sound Content Marketing Strategy …

How do you get Thought Leadership Content to drive more Leads & Sales? Read More »

5 simple ways to use content marketing in your demand gen programs

Leave a Comment / Content Marketing / By Atul Dhakappa

Content Marketing helps position your products/services to your potential customers. It can also be effectively used in managing demand gen campaigns. Here are some tips on how you can go about doing this

Why you need to plan a dynamic marketing collateral mix

Leave a Comment / Content Marketing / By Atul Dhakappa

Savvy marketers need to focus on the different formats in which their customers would like to consume marketing collateral. This is especially important in the digital age, as consumption of marketing collateral differs by the channel that you choose. Also the type of marketing collateral needed differs based on the stages in the sales lifecycle …

Why you need to plan a dynamic marketing collateral mix Read More »

What are 5 most important white paper \’must-haves\’

1 Comment / Content Marketing / By Atul Dhakappa

As I mentioned in my earlier post, white papers are increasingly being accepted as an effective marketing tool in the B2B world. So what are most important white paper \’must-haves\’ and what should it help you achieve as a marketer. Here are some of my thoughts. Ideally, a white paper should: State a problem or issue, …

What are 5 most important white paper \’must-haves\’ Read More »

Top secrets to get your white paper to generate demand for you

Leave a Comment / Content Marketing / By Atul Dhakappa

White papers are increasingly being accepted as an effective marketing tool. A lot of companies invest in getting good white papers done. These are then promoted using various marketing mechanisms to help achieve demand generation as well as thought leadership objectives. However not everyone is successful. I am summarizing some of the steps that can …

Top secrets to get your white paper to generate demand for you Read More »

Potent ammo for your demand gen campaigns

1 Comment / Lead Generation / By Atul Dhakappa

Several times, I compare the sales process with an army on a battlefront. The soldiers feel comfortable as long as they have sufficient weaponry and artillery with them. The minute the supplies begin to dry up, the confidence of teams goes down. Aren’t sales very similar? The sales guy feels very confident, as long as …

Potent ammo for your demand gen campaigns Read More »

How to measure ROI from a white paper – some simple steps

6 Comments / Content Marketing / By Atul Dhakappa

Among the various marketing artifacts that can be utilized by organizations, the white paper has gained considerably as a preferred vehicle. This is so because the white paper aims to be an independent opinion about a specific issue or problem and refrains from doing direct sales/promotion of specific company or its products/services. But how to …

How to measure ROI from a white paper – some simple steps Read More »

Let us build your Marketing Strategy

Let us manage your Marketing Operations

OUTSOURCING SOLUTIONS FOR MARKETING AGENCIES

Marketing solutions for HR decision makers

Strategy & Consulting

B2B Outsourced Marketing Services

Website & SEO

Branding & Social Media

White Papers

2. Invest in Content Marketing to Build Thought Leadership and a Strong following

How do you get Thought Leadership Content to drive more Leads & Sales?

5 simple ways to use content marketing in your demand gen programs

Why you need to plan a dynamic marketing collateral mix

What are 5 most important white paper \’must-haves\’

Top secrets to get your white paper to generate demand for you

Potent ammo for your demand gen campaigns

How to measure ROI from a white paper – some simple steps

Our Services

Our Skills

Follow Us