Competition is a fundamental force that benefits customers. The key to the success of any business depends on your understanding of competition. The most important benefit of competition is that it encourages innovation and hence companies spur the invention of new or better products.
Finding the ways to outrank your competitors in organic search is no more than the competition
SEO competitor analysis will help you to learn the following things:
The first and the most critical step of the process is finding out the right keywords your competitors are targeting. Use Ahref’s and SEM Rush tools to find their target keywords. Follow the step 1-2-3 to find your competitors keyword with SEM Rush
After having a keyword list your first goal is to identify main competitors. To find them enter these keywords in Google, you will find the top 10 sites ranking for the specific keyword on the first page of Google. Write down the domains of the sites as these are your main SEO competitors.
Sometimes the same site appears multiples times in the search. This means that site is ranked for multiple keywords. Similarly if your targeted keywords are dominated by videos, you need to think about creating video content to compete.
Finding the keywords to rank for is easy but figuring out what it will take to rank for those keywords in organic search is difficult. So before starting on-page SEO, it would be good to first assess the strength of your SEO competitor. Use a competitor analysis tool to analyze the pages of your competitors which are already ranking in Google. Analyze specific factors such as:
Note this information and look for the weaknesses that you can capitalize on. The higher the keyword difficulty of a target competitor, the stronger their SEO, and tougher to outrank them.
Concentrate more on competitors with lower overall scores positioning well for niche keywords.
Analyzing competitor’s onsite-SEO strategy provides you a ton of valuable information. With that insight, you would be able to plan your SEO strategy in a better way to compete them. You have to pay special attention to the below-listed information
It is well known that pages which have in-depth and more content rank better. So create a far superior page to what is ranking for your targeted keyword. Pay attention to various elements while analyzing your competitors content.
Changes in Google algorithm over the past few years have been focused on your website design. Therefore your website design also matters. If your competitor is having a beautiful design then you need to also invest some dollars in your website design. On the contrary if your competitor is ranking well but they have an ugly website then you have a golden opportunity to outrank and win that battle. Main elements in which you should focus are:
Backlinks provide a significant piece of information. Examine your competitors’ site and understand from where they are earning their backlinks. Utilize that information and data to build high-quality backlinks for your website.
Analyzing your competitors link profiles is an extraordinary method to discover new link opportunities. It’s impossible to extract this information manually. Use the below listed powerful SEO tools for this step:
Social media has a huge impact today so it’s an important element of SEO strategy and can’t be ignored. Through social media campaign you can:
If you find your competitors are well engaged on social media then you need to be active as well. Try to find their social accounts and see whether they are active or not. A very simple trick is wherever your competitor is having a presence, you need to be proactively engaging and follow them and if they are not having presence then you need to take advantage of it.
Check your competitors Google My Business Page. Find out whether
If they have then you need to replicate them else you need to capitalize on those missing things
After doing everything, if your website is still getting beaten in the SERPs. Then it’s possible that your competitors are using paid traffic campaigns to attract customers and increase sales.
So it’s valuable to monitor and keep a track of money spend by your competitors on Google Ads campaigns, promoted content, banner ads, paid posts, and more.
All the tools, strategies and tips are shared to outrank your competitors. Do not reinvent the wheel.
Start analyzing your competitors right away and do the things better. With time you will start improving your position in search engine.
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Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you. We do this by generating meaningful and relevant content and then driving it effectively to influence your prospects, using a mix of social and digital channels.