May 2011

What is good marketing content.. depends on what you want it to achieve?

1 Comment / Content Marketing / By Atul Dhakappa

I have got into this debate several times over. The main issue is the qualitative and subjective nature of the question \”What is good marketing content\” . I feel that the answer is pretty easy and is not subjective at all, provided you get the objectives right. Marketing content is increasingly being used to acquire …

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Potent ammo for your demand gen campaigns

1 Comment / Lead Generation / By Atul Dhakappa

Several times, I compare the sales process with an army on a battlefront. The soldiers feel comfortable as long as they have sufficient weaponry and artillery with them. The minute the supplies begin to dry up, the confidence of teams goes down. Aren’t sales very similar? The sales guy feels very confident, as long as …

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May 2011

What is good marketing content.. depends on what you want it to achieve?

Potent ammo for your demand gen campaigns

Our Services

Our Skills

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