January 2016

What customers will demand from new-age Media & PR agencies

Traditionally, businesses go to Media & PR agencies to manage press relations, so that they get the coverage that they seek for their products/brands. Most of these agencies maintain good relationships with local and relevant media and have their own specialties in terms of industries that they are comfortable to cover (based on the media …

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Leverage graphic design to improve your visibility

What is YouTube, Instagram, and Facebook? Think… These are mediums where people share visual content. Simple. Visual Content is one of the most powerful communication mediums available to brands today. It’s simple: our brain processes visuals more efficiently than text, which makes visual content more interesting, engaging and effective. That is one of the reasons …

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How to increase your Twitter following with 6 simple steps?

Twitter is one of the powerful ways to reach your target audience.  A question that people ask commonly is How to increase your Twitter following.  To ethically build an audience and a presence, your Twitter strategy should focus on three broad categories: Content, Engagement, and Rewards. Write a complete twitter profile  There are different parts …

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6 easy steps to get LinkedIn profile working for your business

LinkedIn is a business-oriented social networking site which is primarily used for professional networking. LinkedIn operates as the world’s largest professional network on the Internet with more than 400 million members in over 200 countries and territories. https://press.linkedin.com/about-linkedin. Have you been using LinkedIn effectively for your business ? Making connections to generating leads, establishing partnerships …

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Positioning – what it means for your Products & Services

As the famous authors, Al Ries & Jack Trout say, Positioning is a battle to gain mindshare in the customer’s mind. How do you develop a positioning strategy? something, that you would be liked to be known as or known for’ by your customers. Positioning could relate to individual products or services that are being …

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