May 2017

In marketing, how does ‘Always being on-time’ matter?

On-time delivery is always important. When you work with your clients, they always expect that all activities move based on a plan and as per a defined time schedule. Consistent delays can result in client dissatisfaction and can also lead to you losing the contract. Marketing is all about maintaining a consistent presence in front …

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Improving metrics across your marketing initiatives

Long gone are the days when Marketing was viewed as art and craft. Over the period of time it has evolved completely as a data driven domain powered by conversion rates, click-to-open percentages, SEO, keyword analytics, and submission rates. Marketing initiatives are the prime mover of any business and more often than not, a sound …

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LinkedIn Content Marketing – ways to get your message in front of your target audience

“People spend time on other social networks, but they invest time on LinkedIn.”  This quote by Jason Miller, LinkedIn’s Global Content Marketing Leader is an indication of the sophisticated level that LinkedIn has reached in terms of professional networking. Today, LinkedIn is extensively used by knowledge intensive industries and for B2B products and services. The …

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Collaborate with the right digital marketing Partner, this 2017

As you get into 2017, it is a great time to introspect on what went right and what went wrong through the last year. As you resolve to chase your revenue goals this year, consider using some of the latest and advanced marketing mechanisms, small and medium businesses have been leveraging these days. Yes, indeed …

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Analyze and Adapt The key to reinventing your Marketing Programs

Analyze and Adapt – The key to reinventing your Marketing Programs

One of the most famous quotes in marketing history is certainly Peter Drucker’s: If you can’t measure it, you can’t improve it. That’s how important data analysis is to marketing success! So most marketing agencies now report numbers to their clients: 3000 Facebook fans, 15% increase in blog traffic, 22% increase in Twitter mentions. But …

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