July 2017

6 easy steps to start using email marketing like a Pro

Email marketing continues to be one of the most popular and cost-effective marketing mechanisms to engage, reach, nurture and influence your target audience. Here are some insights for you to consider as you use email marketing as an effective strategy to achieve your marketing objectives. So let\’s go and start using email marketing like a Pro …

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5 ways to slice your content and make it last longer

Most of the marketing programs today run on content that has been generated. The content is generated, keeping in mind the potential customers and marketers spend hours of time trying to identify content ideas, that prospects will find it interesting and engaging. Without doubt, the toughest job is to create the original piece of content. …

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Now that you have developed Content, what next – all you need to know

Marketing has certainly changed over the last 3-5 years. Content marketing is the buzzword now and ‘Content’ is truly the king. I interact with lots of companies who tell me about the processes they have put in place to develop some great content. This could be in the form of press releases, articles, blogs, white …

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