November 2018

20 Effective Audience Segments in Digital Marketing

Producer/Manufacturer/Service Provider-Product/Service- Consumer/Customer/User, that’s how the cycle works. And somewhere in between production and distribution comes marketing, a pivotal unit of modern market/business functioning. Digital marketing like traditional marketing requires a product/service that is to be marketed and a target audience to whom the product is sold. Wikipedia defines target audience as, “the intended audience or readership …

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How to Generate High-Quality Backlinks for SEO – What You Need to Know

One of the most prominent ways of improving your website’s SEO score is by increasing the number of backlinks in your content. In the past, many companies got away with stuffing irrelevant or slightly relevant albeit low quality links in their content. It did help them increase their visibility on search engines and subsequently their …

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SEO Tips: Understanding Deep Links In SEO

Link building is a popular optimization practice that SEO professionals use to generate links to their website through other sources on the internet. A common mistake that many novice or inexperienced SEO professionals make is creating links that all lead back to the homepage. However, the homepage offers limited information about the business and services/products …

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5 Reasons Why Businesses Need a Website and Digital Marketing

The virtual digital world is a huge marketplace with hundreds of thousands of potential customers who are looking for your product or services. With the world becoming predominantly virtual, people today prefer to communicate with businesses and inquire/purchase/interact with them through their websites. Digital marketing transcends traditional mediums by creating multitudes of opportunities at a …

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8 Major Reasons Why Your Business Should Invest in Digital Marketing Today!

Do you feel that digital marketing is not your cup of tea? Well, we all did until we were hit by the digital platforms. The internet came along and gave us an array of opportunities which were just not possible with traditional marketing. With digital marketing techniques and ways at your disposal, it is far …

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