Traditional broadcast or push based marketing is on a downward spiral and is making way for community or social marketing. Companies now prefer investing more time in building credibility and trust among their target customer base by operating within the community rather than outside it. The question most marketers are trying to deal with is how to use Social Media Marketing to increase Brand Awareness ?
There are a variety of social networks that people and communities use. These could range from tools like Facebook for sharing with friends, colleagues, LinkedIn for professional networking, Twitter for mico-blogging and various other tools.
The number of twitter followers or facebook likes or LinkedIn contacts that you have determine your direct reach. Here are some simple ‘karmas’ that you can resort to in order to increase your social media tribe. These channels that you set up, when built well can be the conduit for making your content available across a large number of people in your target community.
More info about this in our ebook – Expanding your social networks . You can plan to propagate a lot of the content that you generate like white papers, ebooks, blogs, articles, PR via your social networks. Also understand how you plan for a content dashboard
I hope this post was able to give you some ideas about using Social Media Marketing to increase Brand Awareness
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