Today, having a website has become an integral part of a company’s success. So almost every business has made it a priority to make their presence felt on the world wide web. However, not everyone is able to get it right on their own unless they have a dedicated department for managing their online presence. And in this competitive era, it is best for companies to focus on their core competencies and outsource these needs to the experts.Here are the Tips before Hiring an SEO Agency
There are many digital marketing agencies available in the market but not everyone is capable of offering quality services. It is in your best interests to vet these service providers thoroughly before finalizing one.
Here are a few points that companies should consider as Tips before Hiring an SEO Agency :
Tips Before Hiring an SEO Agency
- Keeping up with latest trends:
Google algorithms evolve and update on a regular basis. There is ample difference between SEO practices that were being followed just a couple of years ago and what are being implemented today. What worked in the past may not necessarily work today. A lot of the articles that talk about various hacks for improving your SEO rankings have become obsolete due to the changes in Google’s algorithms.
In such cases, not only should employees of the SEO agency be well versed with these changes, they should be aware of the latest trends in the SEO domains that can help them deliver more value to their customers. Not being aware of the current best practices is a sin that good SEO agencies cannot afford to commit. Especially since they can be easily be replaced with other more capable ones.
2. Familiarity with industry:
It always helps to work with experts who are familiar with the domain and industry that you operate in. They may not have extensive knowledge about it but at least their basics need to be right. If the agency has already worked with a few clients from the same industry then they know what content is most appreciated by the target audience and how to hit the right spot.
Imagine working with a SEO agency that does not know which keywords your target audience frequently searches. After numerous trials and errors they may eventually get it right but it may be quite late by then. Building credibility takes times and if that valuable time is lost in these trials and errors, then you have not chosen the right partner to satisfy your needs.
Get a few samples of content written for similar clients and determine whether they match your expectations. A few case studies will be helpful in this case.
3. Set the right expectations:
Be realistic while setting expectations with your partner agency. You cannot expect to be featured on the first page of Google within a couple of days. That will take some extraordinary amount of efforts and quality content. Only Google has control over its organic search positioning but there are other factors that can affect your rankings as well. Factors such as competition, location of target audience, search fluctuations and changes in algorithms also matter to a great extent.
Of course, despite being ranked higher on Google search engine, you may still not receive the desired amount of traffic. Based on their experience, the agency will give a rough estimate of when to expect desired results. Even then a concrete ranking cannot be assured so be prepared accordingly.
4. Analysis and reporting metrics:
For all the initiatives being conducted, how frequently will their performance be analyzed? In what format will this analysis be shared with you? Ask these questions before you begin so that you can receive reports about whether or not their campaigns have been successful. The report should include a detailed analysis and explanation of your current rankings, traffic and conversions. Apart from the report, there can also be some actionable tips that can help improve the performance of future campaigns.
Make sure that the reports are not entirely technical information. Your top management does not need to get into minute details but is mostly interested in high level information about the changes taking place.
What happens if you are not satisfied?
Even as you follow these tips before Hiring an SEO Agency, despite the best of intentions and appropriate amount of time being given, the SEO agency may not be able to deliver results. It may not necessarily be due to their lack of efforts but due to the complexity of the domain, industry or audience preferences. In such cases, it is better to have an out clause, where you can part ways amicably. This will prevent any ugly scenarios from taking place.
Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing