Marketing holds at its core two main goals – brand awareness and lead generation. Both have to be utilized well in creating a proper brand marketing strategy. Brand awareness is all about familiarizing consumers with the distinct qualities and images associated with your particular brand. Lead generation is the action or process that aims at turning people into potential customers of your business.
Consistency is the Key
While these two end goals may sound simple, achieving them is not easy. Every decision made on the marketing front is bound to have consequences affecting your bottom line. While there is so much happening all the time, it is essential to maintain consistency, especially if you are engaging in marketing across different forms of media like social media, television, print, digital, radio etc. Considering that your brand is your company’s identity, marketing for it has to focus on building a bigger impression about your company.
Besides, there are so many actors involved in the marketing process who influence it in legion ways. The customers are, of course, at the centre of the game. Knowing who constitutes the market segment is extremely important. But, sometimes, people other than the actual user may influence a purchasing decision. For instance, the entire family of a buyer may participate in the decision to purchase a car. There are also so many other factors affecting consumer behaviour like cultural factors, social factors, personal factors, psychological factors etc.
Is hiring a full marketing team really a good option?
So, when it comes to handling a function as important as marketing then, it is essential to decide how you want to go about it. One option is to look at is hiring people directly to create an in-house team to handle marketing. But, there are several drawbacks of this. You may not be able to find enough high-quality talent. The new in-house team may not be adept at handling work variations or even driving quality performance and managing projects effectively. You may not even be able to add the number of employees needed to execute a comprehensive marketing strategy. The in-house team may not have enough resources and people to research all the latest trends or determine the most appropriate methods and channels to use.
In this scenario, it makes the most business sense to hire a professional external agency that can handle all your marketing requirements.
Here’s a lowdown on 5 of the most important reasons why it is good to engage a marketing agency:
You get access to more expert skills
When you work with an outside firm for your marketing needs, you have the opportunity to benefit from a wide range of skills. It is possible that your in-house team may lack these skills because an agency employs a team of specialized professionals that has deep skills in different areas. An agency will offer you proficient services on myriad sections like design, copywriting, digital outreach, inbound, web development, conversion optimization, analysis and tracking, campaign creation, print, advertising etc.
Agency will have more awareness of current trends
Marketing agencies handle clientele on various levels hence are uniquely equipped to monitor trends and predict developments in consumer preferences and communication styles. It means once you start working with them, you get to use the most current and compelling messaging possible with your audience.5 Essential elements of a marketing content strategy
You can save on staff overhead costs
Since marketing agencies are not on your payroll, you will not have to spend regularly on them like you would need to spend on your in-house team in terms of training, orientation, benefits, vacation pay, insurance etc. This means lesser overhead costs.
Your office cost will reduce
Agencies work out of their own office space. This means you will need fewer in-house marketing staff on your team which means you will also have less need for desks, computers, and even the office space itself.
Marketing agency will offer new perspective
There are times when you may feel the need for an outside perspective for your business. Sometimes, you may want the advice of a third party who understands your audience. A marketing agency provides this perspective and the right guidance to deal with tough times.
You could opt to get in touch with companies like Xenia Consulting who have been catering to the marketing needs of a host of clients since long. Xenia Consulting has been known to leverage inbound marketing to deliver the best business leads. Xenia offers a 360-degree marketing experience through services like driving traffic through Blogs, PR, Articles, Videos, infographics, SEO, converting prospects using gated content, paid ads, form fills, website opt-ins, media, competitor and SEO research etc.
The company has a solid and formidable team comprising of Marketing and Content Strategy professionals, Content Writers, Website development professionals, Graphic Design professionals, SEO experts, Analytics experts, Email marketing experts, Social Media Strategy professionals, Media Buying, Paid Social Media Experts etc.
So, what are you waiting for? Get in touch with the right marketing agency now!
Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing