LinkedIn is a business-oriented social networking site which is primarily used for professional networking. LinkedIn operates as the world’s largest professional network on the Internet with more than 400 million members in over 200 countries and territories. https://press.linkedin.com/about-linkedin. Have you been using LinkedIn effectively for your business ?
Making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes a significant contribution to your digital marketing strategy. At its core, LinkedIn is a professional social network. It’s all about career development, professional connections, industry discussions and other types of business-related activities.
Here are 6 easy steps to Using LinkedIn effectively for your business
Complete your profile
A detailed and complete profile speaks for you as it consists all the necessary business information related to your business experience. A complete profile helps people find you quickly and improves trust and credibility. Your ability to add connections totally depends on the completeness of your profile. Using the right keywords in your profile will also help people to find you.
Connect to your right audience
Completing your profile is a good first step, but you need to make conscious efforts to expand your connections within your target market. Your current colleagues, ex-colleagues are great starts, but use the power of networking to reach to your target audience efficiently. Refrain from pushy sales communications as this typically will get your connections irritated.
Post high-quality content regularly
Deliver value to your connections by providing them content that is helpful to them. This can be your own content or third party reference content. If it is relevant content, your connections will appreciate it and follow your posts more regularly. LinkedIn also offers you the capability to post blogs. you might also want to read 5 simple steps to get LinkedIn working for your business growth.
Participate in LinkedIn Groups
LinkedIn Groups offer great forums, where you can share knowledge with peers in the industry. Participate in discussions, answer questions, build thought leadership. Relevant participation will make you visible to your target audience and will build trust. You can join a maximum of 50 groups so choose wisely. Look for groups that are a good match and have a large number of members.
Share updates on your profile often
Sharing updates on your profile informs your connections about new capabilities that you now have. It also improves your visibility as these updates are frequently announced to your connections.
LinkedIn offers a great opportunity to receive recommendations from past employees, clients, etc. (These reviews are not publicized unless approved by you) By requesting recommendations from individuals with whom you have done business, you can increase your credibility with potential business connections.
As a business owner, wouldn’t you want to be using LinkedIn effectively for your business. Some of these steps will help you make a start . You can also read Using LinkedIn InMail to generate leads
Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing