Do you feel that digital marketing is not your cup of tea?
Well, we all did until we were hit by the digital platforms. The internet came along and gave us an array of opportunities which were just not possible with traditional marketing.
With digital marketing techniques and ways at your disposal, it is far more easier to target a specified audience, reach more people, and increase your sales. Digital marketing is beating door-to-door marketing, and there is a whole new definition for word-of-mouth marketing in the digital world.
Do you still think digital marketing is not that important? Don’t worry, we have a list of reasons. Why Invest In Digital Marketing? Check these out below.
Why Invest In Digital Marketing?
Internet Is Unstoppable
There is no stopping the internet. We have this amazing product of technology, which gives information about almost everything in minutes. Whether you need a plumber, digital marketing company, or even a plants nursery, the internet has all the answers.
It is now simpler to look for the specifications of the products and read the reviews from other customers. All this information is literally a click away.
In a situation like this, you can either completely control the experience your users are getting or reduce the experience because you don’t want to adopt digital marketing.
Target Accurate Audience
It is not possible to target audience as precisely offline as online. There are so many tools available to drill down the audience you wish to target. With right tricks and techniques, you can reach your prospects and convert them faster. This is because it is easier to consider geographical factors, interests, and other such specifications online.
There are no boundaries in online outreach. You can virtually cross borders and reach to people in foreign lands which have been otherwise impossible through traditional methods. For instance, it is now possible to order clothes from China or any other countries to India. Sometimes you don’t even have to pay shipping charges.
Do you think this would have been doable if the internet and digital marketing was not in our lives?
Let Your Creativity Fly
The word creativity has itself gained popularity in recent years. Earlier, we all used to follow mainstream approaches. However, today, you can let your creativity fly and try new things. It won’t cost you much and you can even end up with a ground-breaking campaign.
Did you watch the movie Padman?
The online campaign promoted the film so well. Every celebrity and widely known personality took part in Padman Challenge. The movie makers definitely managed to increase the reach of their movie. This also brings us to the point that every type of product or service can be marketed on digital platforms.
Again, thanks to digital tools, it is hassle-free to measure results. You can see if your strategy is working, what type of content your audience likes, or analyze campaigns that yielded the highest results. It is all crystal clear on digital media. In fact, this information can help you put relevant ads looking at the type of audience your product or service is attracting.
Unmatched Speed of Sales Cycle
For this, consider a simple scenario:
You are out in the market, looking forward to generating leads through traditional methods. When you finally have a lead, converting it can take days. How? Suppose if the lead has some queries, he will wait till the next day to solve queries in person. There are can be numerous other things like this.
Flip the situation. With the internet and digital marketing in the picture, you can solve these queries instantly even at 8 PM. Obviously, this doesn’t say that you should work after office hours. But, when the lead is important, you have an option to offer immediate guidance.
Negotiations and communications are much faster in the digital world.
Know Your Users
Getting to know your users is the biggest blessing to us from the digital world. Establishing a relationship with your customers and offering them instant, all-time guidance would not have been possible without the internet.
This helps because when you have a relationship with users, you know them and you can judge the user-behavior patterns. It can help you develop future strategies. Other than this, fast services and personalized experience makes your users feel you care about them. This makes them stay longer and build trust towards your brand.
Saves You Money
Traditional marketing can eat up a lot of your resources and money. Digital marketing can be started on a low budget. Some startups originate from digital media and very less investment. Just like this, you can allocate a small budget to digital marketing, evaluate your requirements, and target more audience with less money spends.
The digital marketing industry is thriving. If your brand is not on the internet, your audience may not be able to build trust in you. Having a digital presence is the need of the hour. So, plan today and start digital marketing now.
Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing