What is search engine optimization? How to rank my website?

Search Engine optimization or SEO is a mechanism whereby you rank a website on search engines (typically Google) using organic means. You first decide the keywords for which you want to rank for, based on the search volumes and the competition for those search terms. For those keywords, you then start optimizing the on-page content for it and then using off-page SEO techniques, try and start building backlinks to your site to build authority and thereby ranking.

Search Engine Optimization? So basically, how do you get started and how easy is it?

You start with the keywords for which you want to rank for and then define a strategy to start improving your position on the search engines with reference to that keyword. If the competition for a specific keyword is too high and you realize that it might take you too much time to start ranking for it on Google, then you might decide to take a different keyword phrase, for which competition is lesser and it will be possible to start achieving Google 1st page faster. So really, how easy or difficult depends on the type of business you are in and what is the competition for the keywords that you want to rank for.

Who We Are

Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business growth for you. We do this by generating relevant content and then leveraging it to influence your prospects, using a mix of social and digital channels. We don’t work with a lot of customers, but whoever we work with, we ensure that we can give them all our attention and drive success for them. We love our work and are passionate about it. Our numbers always do the talking.

What We Can Do For You

We are very selective about who we work with. We only work with clients, where we believe we can deliver amazing value. We believe in measurable marketing and are very high on accountability, integrity and ethics. We leverage the best mix of digital and traditional marketing mechanisms to drive business growth consistently, predictably and as per the business plan. For our customers, we act as their true growth partners, consult and advise them on their sales and marketing processes.

Why Choose Us

For each of our clients, we have crafted a unique growth story, one of the reasons, why most of the customers continue to work with us for years together. As a team, we take complete ownership and accountability for the things we are expected to deliver. We believe in utmost transparency and our operational reports provide some amazing insights to our clients. We are brutally honest, if things don’t work, we innovate and try something else, rather than dragging our feet on a lost case.