Author Archives

Value of Storytelling in Marketing

Value of Storytelling in Marketing

[vc_row][vc_column][vc_column_text]Marketing has to be a lot of storytelling. When I say this, you'll give it a little bit of a laugh and say, OK, so I'm actually in a very serious business. Then how do you talk about storytelling? They don’t relate to my business. I personally feel every business, at whatever stage of business they are, they need to…

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Importance of Competition Research

Importance of Competition Research: How It Helps in Planning Marketing Strategies

[vc_row][vc_column][vc_column_text]Competition research can really help you with your marketing strategies. At Xenia Consulting, we regularly do this as phase one of the projects with every client. It is particularly important for us to identify our content and messaging dashboards and understand who we are up against. I always feel that competition always teaches us wonderful things It is for us…

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growth objectives

While in Lockdown : Know the Key Things Businesses Need to Focus On

[vc_row][vc_column][vc_column_text]I am writing this in phase three of the national lockdown in India. And we have still about ten to twelve days before actually, the lockdown comes out. We see several regions slowly coming out of a lockdown gradually. But, you know, as of now, it's a gradual process. And even as we actually gradually come out of the lockdown,…

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10th Anniversary

We’re Celebrating Our 10th Anniversary !

It's our Tenth anniversary. It's a quiet celebration this time though, because of the covid-19 circumstances all around. It has been an eventful 10 years. It’s always nice to celebrate milestones and also set some targets for the next few years as well. I have mixed thoughts when I start looking back and reflect on the day when I actually…

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Ensuring Business Continuity Amid the Covid-19 Outbreak

We are clearly in a period that most have never seen before. The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people around the globe. This time of unprecedented uncertainty, all of us are concerned about the safety and well-being of our families, colleagues, customers, partners, and friends. On the other side, the pandemic…

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Top 20 Tips to Improve Your Instagram Marketing Strategy

Businesses use many platforms to have an active social media presence. They need to create a social media marketing strategy and operate the business social accounts in a thoughtful, measurable way. Instagram is one of the top marketing platforms for brands, advertisers, and consumers. It is exploding and crossed 1 billion active users per month now. As we have already…

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Benefits of Hashtags : The Complete Guide

Hashtag (#) is a vital component of social media use. Does your brand know how to use a hashtag and get the most value out of them? The beauty of hashtag is that your post can reach to your target audience, grow your followers, maximize your engagement and establish a positive brand image. So plan your hashtag strategy if you…

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The Top 20  Social Media Metrics and KPIs to Track

Businesses today have several accounts on social media. The success of your digital initiatives depends on how productive your social accounts are in its social media effort. How do you ensure that your social media efforts have the right impact on your target market? It's only possible by measuring your performance through social media KPIs and metrics. Keeping track of…

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The Power of Call to Action

Websites have evolved dramatically over the past years, tailored to match the expectations of your target audience, optimized to create maximum impact. Now that you have made an impact with your content, it’s essential to drive the audience in the right direction. Almost like prompting them to make the next move. This can be your first attempt to create a…

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Best Email Marketing Subject lines to Increase Your Open Rate

Effective email subject line is among the most crucial aspects of email marketing. Is your subject line catchy enough for the recipient to click on, or is it not? Answer to this question defines the fate of your efforts in most cases. Surveys suggest that about 50% of marketers believe changing subject lines might optimize their email’s performance. It is…

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