Author Archives

Different Types of SEO ? Which Is Best For You?

How is SEO being used today? The most common SEO techniques used by marketers all over the world are on-page and off-page SEO. SEO specialists are now pretty-much well versed and expert in both of these types of SEO practices. On-Page SEO: In a non-marketer language, on-page SEO are the activities carried out on a live webpage. Post optimization, that…

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How social media algorithms work

Social media algorithms have become the cornerstones of social media today. These are the ones who send us recommendations on what shows we have to watch, who our friends could be, what items we would like to purchase and even what destinations we would visit next. What are social media algorithms? If we were to define social media algorithms, we…

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Top 5 Social Media Scheduling Tools To Save You Time

Being on social media platforms isn’t optional anymore, and the percentage of companies using social media for their business is just growing day by day. Going to each social platform and scheduling a post does get cumbersome most of the time. There’s also a fear of human error that might cost you some results in your strategy. It’s always a…

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Choose From 14 Most Effective Types Of Keywords in SEO

Search engine optimization has become a backbone in your marketing journey, especially while increasing your online presence through the website, blogging, and social media. SEO strategy depends on the keywords you choose, so it's important that you spend as much effort and time you can on getting them right. These words are nothing but the phrases that you are aiming…

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Top 10 Reasons Why You Should Use Google Tag Manager

Google Analytics provides all the tracking that you need on your website. However, there is certain information like, links/button clicked by individuals, how long they have seen any video, who have submitted the form cannot be tracked by Google Analytics. To track this data you need to hire developers knowing JavaScript. This is where you need Google Tag Manager as…

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Top 20 Backlink Strategies to Improve Your Rank

Link building isn’t easy and one of the most challenging aspects of SEO. Backlinks not only plays a vital role in improving your websites rank but also have a huge impact on your brand's overall reputation. Backlinks give an indication to search engines that others are vouching for your content. Thus it increases your website visibility which in turn results…

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The Latest Google Search Console Updates

Anything which evolves today will change after some time. This is the law of nature and we can’t avoid it. Change or updates brings new improvements and optimize performance. It’s always a better version of the older one. But why we are talking about the change? Because Google has migrated the old search console to a new search console and launched…

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How can Startups create an effective digital marketing strategy?

Starting your own business is never an easy task and takes a lot of your efforts. While many start-up owners include marketing strategies in their business plan, many still believe in taking that step a little later. Although, pretty much every company develops its marketing strategies at some point in their tenure, earlier the better. Start-ups don’t succeed just based…

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Top 7 Most Effective Types of Social Media Advertising

Having good knowledge of social media is now very beneficial for your business. Social media advertising is coming up to be the most successful marketing activity you could invest in. It helps you reach thousands of users with a single post and gives you leads that might eventually turn into a new business. There are many types of social media…

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10 Steps of Competitor Analysis for SEO

Competition is a fundamental force that benefits customers. The key to the success of any business depends on your understanding of competition. The most important benefit of competition is that it encourages innovation and hence companies spur the invention of new or better products. Finding the ways to outrank your competitors in organic search is no more than the competition…

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