Marketing Health Check
Uncover hidden opportunities, know best marketing practices,
and take the first step to creating effective marketing.
Analyse the Effectiveness of Your Marketing with Xenia’s
B2B Marketing Health Check
Our Digital Marketing Health Check is your first step towards creating a marketing strategy and implementing a system that creates a sustainable competitive advantage for your organization. The insights you derive from this engagement will go a long way to uncover new opportunities and insights from industry experts.
How we help?
We will start by conducting an honest assessment of your marketing efforts from different aspects like current strategy, infrastructure, activities, performance, and systems. We have sessions with your team to understand current areas of strengths and find opportunities for growth.
As an outcome of the marketing health check, we’ll provide you with valuable insights and trusted marketing know-how to identify what’s working, what requires improvements and provide you with ideas to swiftly take your business to the next level of growth.
B2B Marketing Health Check can help you find answers to the following questions.
- We aren’t getting the results from our marketing activity.
- Our competitors are winning contracts even when we have a better solution.
- We want to enter new markets or geographic regions and need a sound strategy.
- We don’t feel that we are getting a good return on our marketing investment.
- Do we need to reposition the business to attract a different profile of customer?
- Our competitors seem to do better marketing than us.
Our Digital Marketing Health check Process
- Initial call we will have a meeting to understand your business, your markets, your past and current marketing activities, and your future goals.
- We will work with your team to do a detailed audit. We will want to see examples of your current marketing materials and resources (literature, website, sales letters, newsletters, etc.), understand your current marketing activities, processes, and review mechanisms.
- We then conduct more research ourselves and return with a comprehensive written report of our findings that will include new marketing ideas or recommendations for your marketing campaign improvements.
Why choose us / What makes us different?
- Get actionable insights that help you build a sustainable marketing plan.
- Create strong foundation that ensures consistent marketing system noticed by target audience.
- In our engagements, competition research is also a part of digital marketing health checks.
- Enables us to find industry best practices & define the right target audience and Based on research, creates strategy that works for a particular industry.
Here is what B2B companies get from digital marketing health check
Skills Used to Deliver Marketing Expertise
A well-defined integrated digital marketing with your business strategy ensures that the efforts taken can point in the same direction and convey the same message to the user. This helps you achieve your business objectives effectively.
We typically audit Website, SEO, online paid ads, email campaigns, Social Media presence, Current messaging, and communication collaterals to understand the effectiveness of these media
Marketing health check is typically done across different marketing channels that are being used by you. As we study and analyse different areas of marketing that you operate in, we compare this with industry best practices, results to come up with suggestions on areas of improvement, innovation possibilities to improve marketing effectiveness.