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Enhance your Marketing Strategy with Google Analytics

May 3, 2018

Google Analytics is a vital tool for digital marketers, SEO analysts and webmasters alike. It is possible to manage and control a significant part of your Marketing Strategy with Google Analytics. For the ability to really understand how effective a digital website campaign has been, to review SEO performance, or to find out how well users are interacting with your new website, Google Analytics (GA) is the go-to tool. However, you can easily get lost within Google Analytics if you…

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By Atul Dhakappa

Marketing Strategy

5 Reasons Why Companies fail in Digital Marketing

April 27, 2018

With digital marketing being a hot topic of discussion, we try and cover some of the reasons Why Companies fail in Digital Marketing and what should they do to…

Website Marketing

7 things to consider while building a lead generation friendly website

April 25, 2018

Your website is the most important tool you have for turning anonymous prospects to leads and then to customers. It makes sense to have a lead generation friendly website. Having…

Marketing Strategy

7 Top Digital Marketing Strategies for your business

April 17, 2018

As you work on creating an overall marketing strategy for your business, defining your digital marketing strategy is an important part of it. This is true whether or not a…

Content Marketing

33 Top Digital Marketing Tools for your business

April 6, 2018

Digital Marketing is seeking a lot of attention especially among business owners. It is quite obvious as it is a lot more effective to drive business growth using digital marketing….

Marketing Strategy

In Conversation with Rick Grant – Media Relations is an important part of a Marketing plan

March 28, 2018

Media Relations is an important part of a Marketing plan. Getting your content featured in the media helps provide significant reach for your products and services. Atul Dhakappa, Founder &…

Content Marketing

Top 15 Women Marketers We Admire

March 8, 2018

At Xenia, we have been working hard to deliver the best marketing solutions for our clients. On International Women’s day, we take the opportunity to list some of the Top…

Marketing Strategy

The Role of Integrated Marketing in Enabling the Sales Process – Interview with Rekha Jain

March 8, 2018

On Women’s day this year, Atul Dhakappa, Founder & CEO at Xenia Consulting decided to catch up with Rekha Jain, Vice-President, Sales at Paysquare Consultancy Ltd. Rekha is a highly…

Search Engine Optimization

17 Point On Page SEO Checklist – Presentation

March 6, 2018

A few days back we had written about 18 point on page SEO checklist. It was a popular post and it was very well received. Thanks for all the compliments…

LinkedIn Marketing

10 Things you need to know to Drive business Growth using LinkedIn

February 20, 2018

In conversation with business owners, it is very common for the topic of LinkedIn to come up for discussion. A common question that pops up is How do you drive…

Marketing Strategy

Digital Marketing Solutions for Smart Home Automation Providers

February 15, 2018

We are in the world of luxury and comforts and we strive for it in every aspect of our life. With the real estate market as well, you would have…

7 Must Have items for a White Paper Promotion Program

Search Engine Optimization – 10 tips to do it yourself

Using Google Analytics to navigate your Marketing Programs

10 Awesome Ways you can Drive Traffic to your Website

How do you go about Defining Marketing Budgets for your Business ?

A 18 point SEO Checklist for Small Business Owners

Ways to generate leads using SEO