

Value of Storytelling in Marketing
Marketing has to be a lot of storytelling. When I say this, you'll give it a little bit of a ...
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Importance of Competition Research: How It Helps in Planning Marketing Strategies
Competition research can really help you with your marketing strategies. At Xenia Consulting, we regularly do this as phase one ...
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While in Lockdown : Know the Key Things Businesses Need to Focus On
I am writing this in phase three of the national lockdown in India. And we have still about ten to ...
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We’re Celebrating Our 10th Anniversary !
It's our Tenth anniversary. It's a quiet celebration this time though, because of the covid-19 circumstances all around. It has ...
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Ensuring Business Continuity Amid the Covid-19 Outbreak
We are clearly in a period that most have never seen before. The coronavirus outbreak is first and foremost a ...
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Top 20 Tips to Improve Your Instagram Marketing Strategy
Businesses use many platforms to have an active social media presence. They need to create a social media marketing strategy ...
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Benefits of Hashtags : The Complete Guide
Hashtag (#) is a vital component of social media use. Does your brand know how to use a hashtag and ...
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The Top 20 Social Media Metrics and KPIs to Track
Businesses today have several accounts on social media. The success of your digital initiatives depends on how productive your social ...
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The Power of Call to Action
Websites have evolved dramatically over the past years, tailored to match the expectations of your target audience, optimized to create ...
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Best Email Marketing Subject lines to Increase Your Open Rate
Effective email subject line is among the most crucial aspects of email marketing. Is your subject line catchy enough for ...
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How to Optimize Your Google My Business Listing in 12 Steps
Google has completely transformed the way search works. People today can find any information about what they are looking for ...
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Manual vs. Automated Bidding Strategies in Google Ads
It is extremely important to choose the right Google Ads bidding strategies in order to adjust your bids. This will ...
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Best Time to Post on Social Media
At a time when social media is evolving at break-neck speed, there is a constant flow of content that is ...
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Our Top 19 Blog Posts in 2019
During 2019, we had over 70+ blog posts and in those, we have covered a lot of Digital Marketing aspects ...
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Top 20 Best LinkedIn Profile Creation Tips
Looking to be found by someone? Looking for partners or new business opportunities? Want to build your network and establish ...
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