Xenia Consulting | Blog discussing topics related to digital marketing

Digital Marketing

Me and my freedom- What does it mean in a digital marketing firm in Pune

August 14, 2018

As India celebrates its 72nd Independence Day, we at Xenia spent time talking to some of our marketing superstars, about what freedom means to them, especially in the professional context. Xenia is a professional digital marketing firm in Pune and we have been able to earn our freedom from several of our clients, thanks to our professional service delivery in digital marketing services. When we talked to our digital marketing superstars, we got some varied responses, but some really good…

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By XeniaConsulting Admin

Inbound Marketing

Cold Calling to generate leads versus Inbound Marketing

August 7, 2018

If you have seen ‘The Wolf of Wall Street’ you will very well remember the scene where Jordan ‘hard sells’ for his fake firm’s pump and dump scam. The premise…

Lead Generation

6 Lead Generation Techniques to Supercharge Your Sales Funnel.

July 19, 2018

Are you relying on traditional methods to generate leads? Are you able to generate leads for your business ? Many organizations go by the rulebook. They make all the correct…

Google Analytics

Enhance your Marketing Strategy with Google Analytics

May 3, 2018

Google Analytics is a vital tool for digital marketers, SEO analysts and webmasters alike. It is possible to manage and control a significant part of your Marketing Strategy with Google…

Marketing Strategy

5 Reasons Why Companies fail in Digital Marketing

April 27, 2018

With digital marketing being a hot topic of discussion, we try and cover some of the reasons Why Companies fail in Digital Marketing and what should they do to…

Website Marketing

7 things to consider while building a lead generation friendly website

April 25, 2018

Your website is the most important tool you have for turning anonymous prospects to leads and then to customers. It makes sense to have a lead generation friendly website. Having…

Marketing Strategy

7 Top Digital Marketing Strategies for your business

April 17, 2018

As you work on creating an overall marketing strategy for your business, defining your digital marketing strategy is an important part of it. This is true whether or not a…

Content Marketing

33 Top Digital Marketing Tools for your business

April 6, 2018

Digital Marketing is seeking a lot of attention especially among business owners. It is quite obvious as it is a lot more effective to drive business growth using digital marketing….

Marketing Strategy

In Conversation with Rick Grant – Media Relations is an important part of a Marketing plan

March 28, 2018

Media Relations is an important part of a Marketing plan. Getting your content featured in the media helps provide significant reach for your products and services. Atul Dhakappa, Founder &…

Content Marketing

Top 15 Women Marketers We Admire

March 8, 2018

At Xenia, we have been working hard to deliver the best marketing solutions for our clients. On International Women’s day, we take the opportunity to list some of the Top…

Marketing Strategy

The Role of Integrated Marketing in Enabling the Sales Process – Interview with Rekha Jain

March 8, 2018

On Women’s day this year, Atul Dhakappa, Founder & CEO at Xenia Consulting decided to catch up with Rekha Jain, Vice-President, Sales at Paysquare Consultancy Ltd. Rekha is a highly…

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Search Engine Optimization – 10 tips to do it yourself

Using Google Analytics to navigate your Marketing Programs

10 Awesome Ways you can Drive Traffic to your Website

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A 18 point SEO Checklist for Small Business Owners

Ways to generate leads using SEO