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3. Expand your social networks, Listen, contribute, participate

Traditional broadcast or push based marketing is on a downward spiral and is making way for community or social marketing ...
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2. Invest in Content Marketing to Build Thought Leadership and a Strong following

Traditionally, sellers have been looking for buyers and so the focus has always been on push based marketing efforts. These ...
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1. So Marketing has changed! Time to stop complaining & leverage the change – 5 easy steps

As a new-age marketer, are you aware of the latest marketing trends. You may be already aware of the changed ...
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How do you get Thought Leadership Content to drive more Leads & Sales?

I talk to a lot of potential customers,  entrepreneurs, owners and they ask me. How can they use Content Marketing ...
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4 Reasons Why the Corporate Brochure does not work anymore and What you should do

I was recently into a client engagement for over 4 months, during which we created corporate brochure, case studies that ...
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5 simple ways to use content marketing in your demand gen programs

Content marketing is about writing quality engaging content to promote your products/ services to key influencers and decision makers. Marketing ...
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Ways to Quickly get your Integrated Marketing Collateral Strategy Rolling

When you promote your products/services, you use a judicious mix of different channels. It is important that across all your ...
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What is effective marketing content – The 4 key qualities !

Over the last few projects in content marketing, customers have always asked me - Do you generate effective marketing content ...
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Get your marketing collateral up in less than 2 weeks

Today, we live in an informed economy. Anybody looking for any product/service can do a proper evaluation before he makes ...
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Why you need to plan a dynamic marketing collateral mix

Savvy marketers need to focus on the different formats in which their customers would like to consume marketing collateral. This ...
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5 Essential elements of a marketing content strategy

Effective Marketing content is an integral part of your entire pull marketing or inbound marketing strategy. Fresh content that you ...
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5 things to do to ensure that your marketing content helps your sales process

Marketing content takes many forms and is used to represent a business or its products/services. In the simplest sense website ...
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What are 5 most important white paper ‘must-haves’

As I mentioned in my earlier post, white papers are increasingly being accepted as an effective marketing tool in the ...
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Top secrets to get your white paper to generate demand for you

White papers are increasingly being accepted as an effective marketing tool. A lot of companies invest in getting good white ...
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What is good marketing content.. depends on what you want it to achieve?

I have got into this debate several times over. The main issue is the qualitative and subjective nature of the ...
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