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5 Essential elements of a marketing content strategy

Effective Marketing content is an integral part of your entire pull marketing or inbound marketing strategy. Fresh content that you ...
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5 things to do to ensure that your marketing content helps your sales process

Marketing content takes many forms and is used to represent a business or its products/services. In the simplest sense website ...
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What are 5 most important white paper ‘must-haves’

As I mentioned in my earlier post, white papers are increasingly being accepted as an effective marketing tool in the ...
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Top secrets to get your white paper to generate demand for you

White papers are increasingly being accepted as an effective marketing tool. A lot of companies invest in getting good white ...
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What is good marketing content.. depends on what you want it to achieve?

I have got into this debate several times over. The main issue is the qualitative and subjective nature of the ...
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Potent ammo for your demand gen campaigns

Several times, I compare the sales process with an army on a battlefront. The soldiers feel comfortable as long as ...
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5 tips to boost sales for your SaaS based products

SaaS based product platforms definitely make it easier for people/companies to buy as well as use your product without worrying ...
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Growing your business beyond personal contacts

When you decide to set up a business, the first people that you typically contact are your own personal contacts ...
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5 ‘To-do’ items that can kick start your business development efforts

The objective of all companies is profitable growth. Most of the companies have about 20-40% of their business coming in ...
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Time is ticking for your innovation (Software products)

Start-up companies with great thinkers come up with very good ideas for software products. These are usually based on sound ...
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A 7-point check-list to make a great sales call

You always want to make that great sales call. Wouldn't it be better to have a check-list to make a ...
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Some Simple Marketing tips for Software Product Companies

Several companies that I work with have great product ideas, but what they miss is great ideas for its commercialization ...
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How to measure ROI from a white paper – some simple steps

Among the various marketing artifacts that can be utilized by organizations, the white paper has gained considerably as a preferred ...
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Can marketing content help you in acquiring new customers?

In the buying cycle, marketing content is used actively in the various stages right from suspecting, prospecting to the actual ...
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A simple ‘3 step’ primer before your sales calls

I am sure all of us are involved in making sales calls several times your careers (whoever said that sales ...
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