Blog

Potent ammo for your demand gen campaigns

Several times, I compare the sales process with an army on a battlefront. The soldiers feel comfortable as long as ...
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5 tips to boost sales for your SaaS based products

SaaS based product platforms definitely make it easier for people/companies to buy as well as use your product without worrying ...
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Growing your business beyond personal contacts

When you decide to set up a business, the first people that you typically contact are your own personal contacts ...
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5 ‘To-do’ items that can kick start your business development efforts

The objective of all companies is profitable growth. Most of the companies have about 20-40% of their business coming in ...
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Time is ticking for your innovation (Software products)

Start-up companies with great thinkers come up with very good ideas for software products. These are usually based on sound ...
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A 7-point check-list to make a great sales call

You always want to make that great sales call. Wouldn't it be better to have a check-list to make a ...
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Some Simple Marketing tips for Software Product Companies

Several companies that I work with have great product ideas, but what they miss is great ideas for its commercialization ...
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How to measure ROI from a white paper – some simple steps

Among the various marketing artifacts that can be utilized by organizations, the white paper has gained considerably as a preferred ...
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Can marketing content help you in acquiring new customers?

In the buying cycle, marketing content is used actively in the various stages right from suspecting, prospecting to the actual ...
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A simple ‘3 step’ primer before your sales calls

I am sure all of us are involved in making sales calls several times your careers (whoever said that sales ...
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Running out of content for your marketing needs, 4 tips to Re-Purpose your Content

To meet your marketing objectives, you need new marketing content all the time. How can you use existing content and ...
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The definitive science of creating “EFFECTIVE Marketing Content”

For your business to be successful, you need to manage the relationships that you have with your prospects, customers and ...
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Leveraging the ‘power of four’ to ensure responses to your email campaigns !

There are so many emails hitting your target customer's email box on a daily basis. Add to this the fact that ...
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Some Simple Ideas to retain your Customers

Every company spends a lot of money to acquire new customers, so investing a bit more to keep them is ...
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6 point ‘start-up checklist’ before you launch into Lead Generation Programs

A lot of my customers ask me, “What would you need from our side before you launch into Lead Generation ...
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