Blog

The definitive science of creating “EFFECTIVE Marketing Content”

For your business to be successful, you need to manage the relationships that you have with your prospects, customers and ...
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Leveraging the ‘power of four’ to ensure responses to your email campaigns !

There are so many emails hitting your target customer's email box on a daily basis. Add to this the fact that ...
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Some Simple Ideas to retain your Customers

Every company spends a lot of money to acquire new customers, so investing a bit more to keep them is ...
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6 point ‘start-up checklist’ before you launch into Lead Generation Programs

A lot of my customers ask me, “What would you need from our side before you launch into Lead Generation ...
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6 “Marketing must-haves” for your website

Organizations increasingly depend on their website as the single largest 'marketing infrastructure' tools. Here are some "must haves" for your ...
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Some secrets to marketing success that no one will teach you

Several people ask me, "What are the secrets to marketing success" that we are missing out on. I pondered over ...
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Achieve a sales closure in every client interaction

In every client interaction, you are usually selling something. Based on you closing all these conditional sales, the client eventually gives ...
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4 point essential marketing kit for small to medium software product companies

You have a great product idea and you have the best of technical resources to build your product, but what ...
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Sales funnel problems ! Rejuvenate your business with focused lead nurturing programs

Marketers world-wide spend a lot of time thinking of innovative means to create/capture new leads for their business. In most ...
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Unlock the Potential of your Strategic Key Accounts in 4 Easy Steps

Most services organizations have a significant part of their revenues coming in from a few select strategic key accounts. These ...
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Key ingredients of a good website

It is an all too common comment. Friends, business associates calling/writing to you and telling you that you have a good website, but, what ...
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Get closer to your target market for maximizing revenue potential

Working with business owners to define and identify the target markets for their product/services has always been an enjoyable exercise ...
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How important are elevator pitches in B2B marketing ?

I have heard this many times over. " Whats the point of creating hype and giving elevator pitches, when you ...
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Setting short term and long term goals for your marketing programs

Goals are important in every walk of life, then is Marketing different ? In fact it is all the more ...
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Marketing outsourcing – some debates

Marketing & Sales are core functions of an organization. How can you ever think of outsourcing these functions? Isn't this ...
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