How important are elevator pitches in B2B marketing ?

I have heard this many times over. " Whats the point of creating hype and giving elevator pitches, when you ...
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Setting short term and long term goals for your marketing programs

Goals are important in every walk of life, then is Marketing different ? In fact it is all the more ...
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Marketing outsourcing – some debates

Marketing & Sales are core functions of an organization. How can you ever think of outsourcing these functions? Isn't this ...
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Marketing Outsourcing – a viable option

The economy seems to be getting back to normalcy, slowly and surely. Amidst all the mayhem that companies unleashed during ...
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