In the buying cycle, marketing content is used actively in the various stages right from suspecting, prospecting to the actual contract closure. Can marketing content help you in acquiring new customers? The efficacy of the marketing content in helping you with this closure is directly attributed to its quality, value and relevancy in the particular discussion.
What forms can marketing content take then and how can it help you acquire new customers. I have compiled a few short ideas in this presentation. Feel free to share and post your comments
Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing