Category Archives

33 Top Digital Marketing Tools for your business

Digital Marketing is seeking a lot of attention especially among business owners. It is quite obvious as it is a lot more effective to drive business growth using digital marketing. If you are just about getting started on your digital marketing journey, then here are some top digital marketing tools for your business. What follows below is a list of…

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7 Must Have items for a White Paper Promotion Program

Compelling content is vital in your marketing efforts. Content forms such as the white paper, eBook, blogs, data sheets are very popular. These pieces of content do much more than just inform; through engaging content. They help in increasing trust, strengthening perceived value and brand loyalty, gain a higher click-through rate for content placed on your website, and ultimately generate…

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Top 15 Women Marketers We Admire

At Xenia, we have been working hard to deliver the best marketing solutions for our clients. On International Women’s day, we take the opportunity to list some of the Top 15 Women Marketers We Admire. We have had the opportunity to work with some of them and are privileged to meet some of them as well. We hope you join…

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2 golden rules to help define your content marketing program

We did read in the previous 2 articles, that content is king and Now that you have developed Content, what next – all you need to know, and how do you go about slicing your content. In my early interactions with business owners and marketers, I often find them asking the question – How do we define your content marketing…

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5 ways to slice your content and make it last longer

Most of the marketing programs today run on content that has been generated. The content is generated, keeping in mind the potential customers and marketers spend hours of time trying to identify content ideas, that prospects will find it interesting and engaging. Without doubt, the toughest job is to create the original piece of content. A lot of marketers are…

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Now that you have developed Content, what next – all you need to know

Marketing has certainly changed over the last 3-5 years. Content marketing is the buzzword now and ‘Content’ is truly the king. I interact with lots of companies who tell me about the processes they have put in place to develop some great content. This could be in the form of press releases, articles, blogs, white papers, podcasts, or webinars, just…

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In marketing, how does ‘Always being on-time’ matter?

On-time delivery is always important. When you work with your clients, they always expect that all activities move based on a plan and as per a defined time schedule. Consistent delays can result in client dissatisfaction and can also lead to you losing the contract. Marketing is all about maintaining a consistent presence in front of your target audience. If…

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Analyze and Adapt – The key to reinventing your Marketing Programs

One of the most famous quotes in marketing history is certainly Peter Drucker’s: If you can’t measure it, you can’t improve it. That’s how important data analysis is to marketing success! So most marketing agencies now report numbers to their clients: 3000 Facebook fans, 15% increase in blog traffic, 22% increase in Twitter mentions. But how is this affecting the…

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Choosing a Digital Marketing Agency

The purpose of this article is to help you make the right decision when choosing a digital marketing agency. So we will start with discussing digital marketing agency options available in Pune, various services offered by the agencies and points to consider while appointing one. Since you are reading this article, we assume that you already know the benefits of…

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