Content Marketing Leading Women in Marketing That We Admire March 7, 2023 By:Atul Dhakappa no comments On International Women's Day, we'd like to list some of the leading women in marketing that we admire, for their superlative work. Their roles in their respective companies, as well as their actions serve as a great source of inspiration and motivation. It is important to note that the list is not in any particular order, but rather serves as… Read More
Content Marketing All You Need To Know Before Advertising on Quora for B2B November 10, 2021 By:Atul Dhakappa no comments Quora is more than just another social or search platform. It's a cross between a question-and-answer platform and an online community. Anyone who has spent any time on a particular, preferred platform will tell you that community is a key motivator. People use Quora for asking specific questions, find answers, conduct research, get help, and evaluate products. If inbound marketing… Read More
Content Marketing 33 Top Digital Marketing Tools for your business April 6, 2018 By:Atul Dhakappa one comment Digital Marketing is seeking a lot of attention especially among business owners. It is quite obvious as it is a lot more effective to drive business growth using digital marketing. If you are just about getting started on your digital marketing journey, then here are some top digital marketing tools for your business. What follows below is a list of… Read More
Content Marketing 7 Must Have items for a White Paper Promotion Program March 21, 2018 By:Atul Dhakappa no comments Compelling content is vital in your marketing efforts. Content forms such as the white paper, eBook, blogs, data sheets are very popular. These pieces of content do much more than just inform; through engaging content. They help in increasing trust, strengthening perceived value and brand loyalty, gain a higher click-through rate for content placed on your website, and ultimately generate… Read More
Content Marketing Top 15 Women Marketers We Admire March 8, 2018 By:Atul Dhakappa one comment At Xenia, we have been working hard to deliver the best marketing solutions for our clients. On International Women’s day, we take the opportunity to list some of the Top 15 Women Marketers We Admire. We have had the opportunity to work with some of them and are privileged to meet some of them as well. We hope you join… Read More
Content Marketing 2 golden rules to help define your content marketing program July 13, 2017 By:Atul Dhakappa no comments We did read in the previous 2 articles, that content is king and Now that you have developed Content, what next – all you need to know, and how do you go about slicing your content. In my early interactions with business owners and marketers, I often find them asking the question – How do we define your content marketing… Read More
Content Marketing 5 ways to slice your content and make it last longer July 12, 2017 By:Atul Dhakappa no comments Most of the marketing programs today run on content that has been generated. The content is generated, keeping in mind the potential customers and marketers spend hours of time trying to identify content ideas, that prospects will find it interesting and engaging. Without doubt, the toughest job is to create the original piece of content. A lot of marketers are… Read More
Content Marketing Now that you have developed Content, what next – all you need to know July 3, 2017 By:Atul Dhakappa no comments Marketing has certainly changed over the last 3-5 years. Content marketing is the buzzword now and ‘Content’ is truly the king. I interact with lots of companies who tell me about the processes they have put in place to develop some great content. This could be in the form of press releases, articles, blogs, white papers, podcasts, or webinars, just… Read More
Content Marketing Acquire new business for your customers with proven digital strategies June 19, 2017 By:Atul Dhakappa no comments As a digital marketing firm, your clients look up to you for the most efficient ways to reach their target market and influence their buying decisions. It is quite likely that you have more emphasis on one of the channels and this has been giving you sub-optimal results. You want to move to other channels, but need not necessarily have… Read More
Content Marketing In marketing, how does ‘Always being on-time’ matter? May 30, 2017 By:Atul Dhakappa no comments On-time delivery is always important. When you work with your clients, they always expect that all activities move based on a plan and as per a defined time schedule. Consistent delays can result in client dissatisfaction and can also lead to you losing the contract. Marketing is all about maintaining a consistent presence in front of your target audience. If… Read More