Category Archives

How to Build a High Performance Lead Generation Website?

Does a good website make a difference in sales or is it the product that does the talking? Well, it’s a combination of both that works in most cases. Take Apple for instance, the brand is so big that it hardly needs introduction, but that doesn’t mean that it can go easy on the website and digital marketing side as…

Read More icon

5 Ideas to Top-up and Generate Marketing Leads Funnel

Marketing and Sales is always a funnel game. If you have good amount of prospects in your top of the funnel, then there is a good chance, then a good part of these will drip down the funnel to enable you to generate Marketing Leads that are qualified and ready to do business with you.  As a marketer, it is…

Read More icon

Make Lead Generation work – Check your reach

A lot of companies do a variety of things to make lead generation work,  but most of the time they don't have a problem with their lead generation mechanisms, but they have a problem of reach. I will explain more. The Reach problem Imagine you open a posh readymade garments store in a remote area, 20 kms outside town and…

Read More icon

7 Questions You Should Ask Lead Generation Companies

Lead generation is a surging term in the sales and marketing segment. With the recent multi device, IoT trends that digitalization has brought along, most of the sales and marketing activities are going digital, leaving most organizations in a crux when it comes to managing the lead generation efforts. Many a times lack of expertise in marketing and lead generation…

Read More icon

The Top 7 Organic Lead Generation Techniques for B2B Companies

Organic leads are naturally occurring leads that find their way to your website through search engines, social media channels, referrals or links on other websites unlike leads obtained through paid advertising. They are especially more important for smaller companies and startups that have limited marketing budgets. In this post, we are going to talk about the most effective organic lead…

Read More icon

Create an Effective Lead Scoring System in 5 Steps

Before we talk about how to create an effective lead scoring system, let us first understand what lead scoring is and what role does it play in a marketer’s arsenal. Lead scoring is the method used to identify the position of any lead in the sales and marketing funnel. Depending on this position, marketers determine whether the lead should continue…

Read More icon

9 Awesome Lead Generation Ideas for Service-Based Businesses

Internet is the repository of marvels and opportunities. Everything from the way we make calls to the way we connect and even advertising has changed a lot since the inception of digitalization. Digital marketing as discussed in the past blogs has been gaining popularity. But, how does that increase the business? There is where the term ‘Lead Generation’ comes into…

Read More icon

The 5 Biggest Mistakes Lead Generation Companies Make

Sometimes it may appear that the performance of your salespeople has dipped and they are not delivering the same results as they did before. One of the leading cause here is that as time progresses, they have to take more efforts to take suspects to the prospect stage to lead stage and subsequently convert them to customers. Here, it makes…

Read More icon

Top 10 B2B Lead Generation Strategies You Need To Implement Right Now

What would you probably do without an effective lead generation strategy? Lead generation is a major process for B2B marketers, which helps them find potential customers for selling their business services and products. Surely, every organization has several other important processes, but 61% marketers say lead generation is their topmost concern. Marketers use various B2B lead generation strategies to drive…

Read More icon

Here Are Some Tips for Lead Generation and Customer Retention

If we look at recent statistics, it says that 46% marketers, who have a well-designed lead generation strategy, also have a sales team for following up for closure as well as retention. Now, this means that both lead generation and customer retention is important. Let’s consider this scenario in detail: Your lead generation team keeps generating leads and bringing in…

Read More icon
1 2 3 4
Copyright © 2020 Xenia Consulting. All Rights Reserved.