Category Archives

Top 6 Lead Generation Techniques to Get New Customers

The market is full of billions of users who would want your services and products. But, how can you be sure that the people you are targeting are actually your potential customers? How can you achieve this without spending huge amounts of resources, money, and time? And how can you possibly ensure that the people visiting your website are interested…

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7 Out-of-the-Box Ideas for Improving Lead Generation Process

When most business owners talk about business goals and processes, isn’t improving lead generation process one of the first items on the list? Improving lead generation process This one goal sidelines everything yet most organizations face trouble with their lead generation process. According to a lead generation report, for 68% professionals, generating quality leads is the topmost priority. In the…

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6 Lead Generation Techniques to Supercharge Your Sales Funnel.

Are you relying on traditional methods to generate leads? Are you able to generate leads for your business ? Many organizations go by the rulebook. They make all the correct choices, hire the right people, and they do everything right. However, does that necessarily ensure better results? For most, it doesn’t. With the evolution of lead generation methods, it is…

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Improving metrics across your marketing initiatives

Long gone are the days when Marketing was viewed as art and craft. Over the period of time it has evolved completely as a data driven domain powered by conversion rates, click-to-open percentages, SEO, keyword analytics, and submission rates. Marketing initiatives are the prime mover of any business and more often than not, a sound documented strategy is required to…

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Collaborate with the right digital marketing Partner, this 2017

As you get into 2017, it is a great time to introspect on what went right and what went wrong through the last year. As you resolve to chase your revenue goals this year, consider using some of the latest and advanced marketing mechanisms, small and medium businesses have been leveraging these days. Yes, indeed the world is talking about…

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Ways you can ensure that marketing is supporting the Sales Process

How to ensure that marketing is supporting the sales process. I hear Marketing and sales often used interchangeably, but it is important to know the difference between the two and their individual goals. While both functions are absolutely needed to achieve sales and to realize revenues for the organization, there are too many debates about which one is more important.…

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Increase your ROI from event participation by over 300% !

Exhibitions, Conferences and events provide a great platform to showcase your products and services to newer audiences. They also give an opportunity to get introduced to new people and form new relationships. I am sure you must have formed a process to engage with ALL the visitors you meet at exhibitions and conferences, but are you able to reach out…

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Why do you need to control your sales urge in winning new business?

Buyers make purchase decision because they have a need that needs to be fulfilled and based on conversations with you (the salesperson) and the company (the brand that is the company that is omnipresent across its website, social infrastructure and conversation with some of the existing customer experiences). Maybe this will get a bit clearer with a few examples. Sales…

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Is ‘firing your sales guys’ a solution to your growth challenges?

In India, we run an April to March financial year and every time, we get to around February/March timeframe, the same dreaded discussion does the rounds in management & board meetings across organizations.  Should we fire our sales guys? Why do we get into this situation, what can be done to improve this and ensure predictable growth for the organization? If…

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Why are leads the most common metric for marketing

I have come across this discussion numerous times and every time I wonder why companies do not give importance to other elements of marketing and why leads, though it is a lagging measure features most in any marketing discussions. When was the last time you bought a car because the dealership sales person called you or because he sent you…

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