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Achieve a sales closure in every client interaction

In every client interaction, you are usually selling something. Based on you closing all these conditional sales, the¬†client eventually gives you the coveted PO and buys your product/service. It is important to set expectations and objectives very clearly ahead of every client interaction. A set of expectations should be set for yourself and a bit conservative estimate should be reserved…

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How important are elevator pitches in B2B marketing ?

I have heard this many times over. " Whats the point of creating hype and giving elevator pitches, when you are not trying to close a sale in that conversation. Elevator pitches are sales tools used by salesmen of consumer companies." I would say that this is very far away from the truth. Elevator pitches are relevant and important for any…

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