Category Archives

Top 20 Best LinkedIn Profile Creation Tips

Looking to be found by someone? Looking for partners or new business opportunities? Want to build your network and establish your brand? It’s only possible on LinkedIn as it’s the biggest professional networking platform. Everything on LinkedIn starts with your profile. So create a compelling profile that attracts your prospects or employers' attention. Creating a profile on LinkedIn is free…

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Top 10 Advanced LinkedIn Strategies for B2B Marketing

Since its inception in 2003 as a small professional networking site, LinkedIn has come a long way. According to some recent statistics, LinkedIn had 590 million by the end of 2018. As many as 2 million posts, articles and videos are published on LinkedIn every day.  About 94 percent of B2B marketers on social media use LinkedIn to publish content.…

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7 Steps to Launch Your First LinkedIn Ads Campaign

LinkedIn has over 560 million users which includes professionals in every industry possible. This makes it the biggest source of potential new business leads available in the world. Naturally then, if you are a B2B marketer you have to be on LinkedIn because ads on LinkedIn will give you the ability to reach your ideal prospects through strong targeting that…

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How to Create LinkedIn Objective-Based Ads in 2019

If you are someone who has used LinkedIn’s self-serve Campaign Manager platform recently, you will realise there have been some major some changes in the last few months. From March this year, all accounts on the Campaign Manager platform became 100% Objective-Based Advertising. The Campaign Manager interface has been refurbished for LinkedIn objective-based ads and to provide a better user…

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10 Things you need to know to Drive business Growth using LinkedIn

In conversation with business owners, it is very common for the topic of LinkedIn to come up for discussion. A common question that pops up is How do you drive business growth using LinkedIn ?. A lot of people do a variety of things on their Linkedn profile, but are not able to leverage their LinkedIn account to drive business…

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Using LinkedIn InMail to generate leads

In B2B marketing, all of us will agree that LinkedIn offers great options to promote your business. Though the LinkedIn Company page is also an option, the best way is to really manage promotions through a personal profile. In this post, we look at Sponsored InMail, which is now available to all advertisers. How does one go about using LinkedIn…

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How to create a LinkedIn business profile

Again a question that has popped up several times 'How to create a LinkedIn business profile'. Social media has permeated in our personal as well as professionals way more than we give it credit for. Just the other day I was speaking to a friend who heads a software development startup in the US and wants to set up a…

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LinkedIn Content Marketing – ways to get your message in front of your target audience

“People spend time on other social networks, but they invest time on LinkedIn.”  This quote by Jason Miller, LinkedIn’s Global Content Marketing Leader is an indication of the sophisticated level that LinkedIn has reached in terms of professional networking. Today, LinkedIn is extensively used by knowledge intensive industries and for B2B products and services. The most effective content marketers reach…

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8 Tips that you can implement to start leveraging LinkedIn for your business

As you network with people, it is common for you to hear about how LinkedIn is fast replacing the business cards holders that people used to maintain. LinkedIn is used extensively by businesses to effectively reach their target audiences and start creating a positive impression about their products and services. It is used both as a thought leadership medium as…

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5 simple steps to get LinkedIn working for your business growth

When I meet business owners, I often ask the question - Are you able to get LinkedIn working for your business growth ?Take a look at some mind boggling statistics from LinkedIn and you will almost immediately realize the importance. The statistics are a bit dated, but interesting nevertheless. LinkedIn has 332 million members, 2 new users join every second, 42…

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