Category Archives

Value of Storytelling in Marketing

Value of Storytelling in Marketing

[vc_row][vc_column][vc_column_text]Marketing has to be a lot of storytelling. When I say this, you'll give it a little bit of a laugh and say, OK, so I'm actually in a very serious business. Then how do you talk about storytelling? They don’t relate to my business. I personally feel every business, at whatever stage of business they are, they need to…

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Importance of Competition Research

Importance of Competition Research: How It Helps in Planning Marketing Strategies

[vc_row][vc_column][vc_column_text]Competition research can really help you with your marketing strategies. At Xenia Consulting, we regularly do this as phase one of the projects with every client. It is particularly important for us to identify our content and messaging dashboards and understand who we are up against. I always feel that competition always teaches us wonderful things It is for us…

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growth objectives

While in Lockdown : Know the Key Things Businesses Need to Focus On

[vc_row][vc_column][vc_column_text]I am writing this in phase three of the national lockdown in India. And we have still about ten to twelve days before actually, the lockdown comes out. We see several regions slowly coming out of a lockdown gradually. But, you know, as of now, it's a gradual process. And even as we actually gradually come out of the lockdown,…

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The Power of Call to Action

Websites have evolved dramatically over the past years, tailored to match the expectations of your target audience, optimized to create maximum impact. Now that you have made an impact with your content, it’s essential to drive the audience in the right direction. Almost like prompting them to make the next move. This can be your first attempt to create a…

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2020 Marketing Trends and Predictions

New Year is right around the corner... From a marketing standpoint, are you excited to know where we are heading into in 2020? Technology is evolving every day at a rapid pace. With the advancements in technology, customer expectations are also increasing. Marketing focuses on developing a healthy relationship with customers and satisfying their needs. As a marketer, it is…

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10 Biggest Marketing Challenges for Small Businesses

In today’s highly competitive landscape, starting a business and keeping it running is no small task. Meeting the demands of clients, keeping abreast with the latest laws and regulations, living upto employee expectations all make it tough to keep businesses afloat. In all this, marketing challenges could be some of the biggest tests that you may face as a small…

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5 reasons why it makes sense to hire a marketing agency

Marketing holds at its core two main goals – brand awareness and lead generation. Both have to be utilized well in creating a proper brand marketing strategy. Brand awareness is all about familiarizing consumers with the distinct qualities and images associated with your particular brand. Lead generation is the action or process that aims at turning people into potential customers…

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The Sales vs. Marketing debate in 2019

Sales and Marketing are both two aspects of an organisation chain that are aimed at increasing revenue. They are so closely related that sometimes in smaller organisations the same people may perform the two tasks. However, in reality, there is a meaningful difference between sales and marketing. The debate over the difference between the two functions is a long standing…

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5 Reasons Why Companies fail in Digital Marketing

  With digital marketing being a hot topic of discussion, we try and cover some of the reasons Why Companies fail in Digital Marketing and what should they do to turn this around. 1. The Sales Mindset Companies achieve 1st level of growth with an aggressive sales approach focused on referrals. Here they get accustomed to shorter sales cycle time…

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7 Top Digital Marketing Strategies for your business

As you work on creating an overall marketing strategy for your business, defining your digital marketing strategy is an important part of it. This is true whether or not a company is doing business online. It is also true for a small, medium or large size company but especially true for a small company. Small business needs to include a…

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