Marketing Strategy

Importance of Competition Research

Importance of Competition Research: How It Helps in Planning Marketing Strategies

Competition research can really help you with your marketing strategies. At Xenia Consulting, we regularly do this as phase one of the projects with every client. It is particularly important for us to identify our content and messaging dashboards and understand who we are up against. I always feel that competition always teaches us wonderful …

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growth objectives

While in Lockdown : Know the Key Things Businesses Need to Focus On

I am writing this in phase three of the national lockdown in India. And we have still about ten to twelve days before actually, the lockdown comes out. We see several regions slowly coming out of a lockdown gradually. But, you know, as of now, it\'s a gradual process. And even as we actually gradually …

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2020 Marketing Trends and Predictions

New Year is right around the corner… From a marketing standpoint, are you excited to know where we are heading into in 2020? Technology is evolving every day at a rapid pace. With the advancements in technology, customer expectations are also increasing. Marketing focuses on developing a healthy relationship with customers and satisfying their needs. …

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10 Biggest Marketing Challenges for Small Businesses

In today’s highly competitive landscape, starting a business and keeping it running is no small task. Meeting the demands of clients, keeping abreast with the latest laws and regulations, living upto employee expectations all make it tough to keep businesses afloat. In all this, marketing challenges could be some of the biggest tests that you …

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5 reasons why it makes sense to hire a marketing agency

Marketing holds at its core two main goals – brand awareness and lead generation. Both have to be utilized well in creating a proper brand marketing strategy. Brand awareness is all about familiarizing consumers with the distinct qualities and images associated with your particular brand. Lead generation is the action or process that aims at …

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