Category Archives

The Role of Integrated Marketing in Enabling the Sales Process – Interview with Rekha Jain

On Women’s day this year, Atul Dhakappa, Founder & CEO at Xenia Consulting decided to catch up with Rekha Jain, Vice-President, Sales at Paysquare Consultancy Ltd. Rekha is a highly successful sales professional with over 15 years’ experience. Rekha has been able to achieve significant milestones for Paysquare and drive consistent growth. We chatted with her and asked her about…

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Digital Marketing Solutions for Smart Home Automation Providers

We are in the world of luxury and comforts and we strive for it in every aspect of our life. With the real estate market as well, you would have seen that most of the properties being marketed today are with premium amenities. People want their homes to be the best. Purchasing power and affordability is on the rise. Something…

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Top 7 Digital Marketing Trends for 2018

Wondering what the most important Digital Marketing Trends For 2018 are? As a marketer, if you are looking for trends that will shape things to come in 2018, you are at the right place. This is a compilation of posts from multiple sources plus some of our own comments and observations. 2018 is going to be an awesome year for us…

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4 things in Digital Marketing Services to watch for in 2018

Time flies and we are already in 2018. 2017 saw an increased level of interest in the digital marketing services as well as in digital marketing agencies space. A lot of businesses started spending increased efforts and are engaged with leading digital marketing services companies or digital marketing agency. They spent significant budgets in digital marketing mechanisms. With the ROI…

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Budgets time- How do you go about planning your marketing budgets?

What should be your marketing budget for the next year? A Marketing Budget is a detailed roadmap of the total cost which is required to promote your products or services and outlines your marketing strategies, costs and projected results over a period of time. It includes all branding & promotional from advertising and public relations, employing staff, office costs, travelling…

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6 Marketing Trends to Watch for in 2016

Time really flies and as we come close to the end of the first month in 2016, it’s time to give a thought to the key emerging trends in marketing to watch out for in 2016. While marketers around the world will be spending huge amount of time, energy and budgets on these initiatives, how can you be left far…

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Success of Narendra Modi’s poll campaign – The Digital Marketing link

By this time tomorrow, it will be clear and in all probability, Narendra Modi will be nominated to become the next Prime Minister of India. In the past nine months, over 200 young Indian professionals from top schools and companies have diligently carried out Narendra Modi's poll campaign, across print, social and digital media. — the chai pe charcha discussions,…

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How do you create the best marketing plan

Over the last couple of years, I have had several intense discussions with several budding entrepreneurs and CEOs of mid-size companies. They all seem to want the best marketing plan, but they are not sure, when and how to start implementing it. How do you create the best marketing plan? A marketing plan is prepared, based on the revenue objectives…

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Growing your business beyond personal contacts

When you decide to set up a business, the first people that you typically contact are your own personal contacts that you have built over years of working experience. They are the ones who get you the initial contracts and that marks the beginning of your journey. But how do you keep growing your business beyond personal contacts Unfortunately, several…

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