Marketing Strategy

In Conversation with Rick Grant – Media Relations is an important part of a Marketing plan

Media Relations is an important part of a Marketing plan. Getting your content featured in the media helps provide significant reach for your products and services. Atul Dhakappa, Founder & CEO at Xenia Consulting decided to catch up with Rick Grant, Chief Content Officer at RGA PR, a PR agency focused on the mortgage domain …

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The Role of Integrated Marketing in Enabling the Sales Process – Interview with Rekha Jain

On Women’s day this year, Atul Dhakappa, Founder & CEO at Xenia Consulting decided to catch up with Rekha Jain, Vice-President, Sales at Paysquare Consultancy Ltd. Rekha is a highly successful sales professional with over 15 years’ experience. Rekha has been able to achieve significant milestones for Paysquare and drive consistent growth. We chatted with …

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Digital Marketing Solutions for Smart Home Automation Providers

We are in the world of luxury and comforts and we strive for it in every aspect of our life. With the real estate market as well, you would have seen that most of the properties being marketed today are with premium amenities. People want their homes to be the best. Purchasing power and affordability …

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4 things in Digital Marketing Services to watch for in 2018

Time flies and we are already in 2018. 2017 saw an increased level of interest in the digital marketing services as well as in digital marketing agencies space. A lot of businesses started spending increased efforts and are engaged with leading digital marketing services companies or digital marketing agency. They spent significant budgets in digital …

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Budgets time- How do you go about planning your marketing budgets?

What should be your marketing budget for the next year? A Marketing Budget is a detailed roadmap of the total cost which is required to promote your products or services and outlines your marketing strategies, costs and projected results over a period of time. It includes all branding & promotional from advertising and public relations, …

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Success of Narendra Modi\’s poll campaign – The Digital Marketing link

By this time tomorrow, it will be clear and in all probability, Narendra Modi will be nominated to become the next Prime Minister of India. In the past nine months, over 200 young Indian professionals from top schools and companies have diligently carried out Narendra Modi\’s poll campaign, across print, social and digital media. — …

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