A successful PPC (pay-per-click) requires a solid strategy. There is so much to be explored in the Google Ads space but for that, you will have to know the correct way to leverage PPC tools. A winning PPC strategy involves…
How PPC and SEO Work Together
April 9, 2019While most of us think that search engine optimization (SEO) and pay-per-click (PPC) are two different segments (which they of course are), have you realised that the two can work wonders if clubbed together in terms of maximizing traffic and…
How to Optimize Remarketing Campaigns (Google Ads) Campaigns
October 15, 2018Remarketing is a great way to continue advertising to people who have already visited our websites, but there are many things that could be done beyond just showing them ads over and over. With following optimizations, you can get remarkable results….
Remarketing is a term used in Google AdWords, where you target a set of static images, animated images, video, responsive ads, and text ads by placing them on the Google Display and Google Search Network. The difference is in terms…
Google Search or Display ads – what is better for lead generation
December 6, 2017As a digital marketing agency, we quite regularly consult our clients on the channels that will help them achieve their marketing objectives. The question pops up – Google search or display ads- what is better This really depends on their…
