Pay Per Click Advertising

How PPC and SEO Work Together

While most of us think that search engine optimization (SEO) and pay-per-click (PPC) are two different segments (which they of course are), have you realised that the two can work wonders if clubbed together in terms of maximizing traffic and bringing conversion opportunities. SEO (as you may know already) is the process through which a …

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How to Optimize Remarketing Campaigns (Google Ads) Campaigns

Remarketing is a great way to continue advertising to people who have already visited our websites, but there are many things that could be done beyond just showing them ads over and over. With following optimizations, you can get remarkable results. This post will get you through some guidelines on AdWords (Google Ads) remarketing best practices …

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Google Search or Display ads – what is better for lead generation

As a digital marketing agency, we quite regularly consult our clients on the channels that will help them achieve their marketing objectives. The question pops up – Google search or display ads- what is better  This really depends on their products and services and the markets that they are trying to reach out currently. We …

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