Sales Enablement The Increasing Role of Animated Videos in your Sales Process January 30, 2018 By:Atul Dhakappa no comments Ever wondered what magic you can achieve by having animated videos in your sales process ? Animated online videos are an ultimate game changer and can play a significant part in engaging with your potential customers, talking about your products and services in a super simplified illustrative way. Animated videos in your sales process is a game changer Online video… Read More
Sales Enablement You Cannot Drive Growth by Sales Hiring, You need Sales Enabling Solutions May 8, 2014 By:Atul Dhakappa one comment I meet several entrepreneurs and leaders of small businesses. I find there is one thing that is common across most of them. They tend to throw sales people into the equation to solve their growth issues, whereas what they must be doing is invest in the right sales enabling solutions. The Role of Sales Enabling Solutions It is both surprising… Read More
Sales Enablement Does cold calling work for lead generation? May 1, 2014 By:Atul Dhakappa 2 comments When we get to management school, we often hear the common adage "Work smarter, not harder" It is frustrating to see so many sales organizations trying to slog their sales engines out using old-age methods and tactics. Come on guys, the world has changed, isn't it time you changed your sales approach too? Let's ask a simple question, Does cold… Read More
Sales Enablement Why Goal Setting is Important, especially in Sales April 30, 2013 By:Atul Dhakappa no comments In India, we follow a April to March financial year and invariably, most companies go through a budgeting exercise during Jan-March time frame, where they define the goals that they are going to chase for the next financial year. The Revenue goals also in turn define the cost budgets that will be needed to support them. In this post we… Read More
Sales Enablement 5 things to do to ensure that your marketing content helps your sales process August 8, 2011 By:Atul Dhakappa 2 comments Marketing content takes many forms and is used to represent a business or its products/services. In the simplest sense website content communicates about a business, so does a brochure, data sheet, case study. Today there are many advanced content strategies like usage of white papers, blogs, and webinars being actively used to engage with the target audience and generate more… Read More