What is Local SEO? Local search engine optimization is a branch of SEO that focuses and optimizes a website\’s aspects to appear regularly in local search results. In other words, a Local SEO strategy involves boosting a company\’s website on local search engine\’s search results so that people are more likely to find it. The …
Presenting: The Essential Local SEO Strategy Guide Read More »
SEO plugins play a vital role in the SEO journey of your website. Seo specialists often rely on the best plugins to give them valuable insights, projections, and recommendations. While many articles and colleagues will tell you which SEO WordPress plugins are best for you, but it\’s entirely subjective. With experience, you will be able …
Top 6 SEO WordPress Plugins Which Can Help Improve Your Rankings Read More »
Google algorithm is a complex system that drives the search engine results. Google algorithm has undergone countless changes to date. From small tweaks to significant changes with the purpose to deliver the best possible results matching to user intent. What was Google’s principle behind these changes? It’s clear that any change in the Google algorithm …
How is SEO being used today? The most common SEO techniques used by marketers all over the world are on-page and off-page SEO. SEO specialists are now pretty-much well versed and expert in both of these types of SEO practices. On-Page SEO: In a non-marketer language, on-page SEO are the activities carried out on a …
Search engine optimization has become a backbone in your marketing journey, especially while increasing your online presence through the website, blogging, and social media. SEO strategy depends on the keywords you choose, so it\’s important that you spend as much effort and time you can on getting them right. These words are nothing but the …
Choose From 14 Most Effective Types Of Keywords in SEO Read More »
Link building isn’t easy and one of the most challenging aspects of SEO. Backlinks not only plays a vital role in improving your websites rank but also have a huge impact on your brand\’s overall reputation. Backlinks give an indication to search engines that others are vouching for your content. Thus it increases your website …
Anything which evolves today will change after some time. This is the law of nature and we can’t avoid it. Change or updates brings new improvements and optimize performance. It’s always a better version of the older one. But why we are talking about the change? Because Google has migrated the old search console to a …
Competition is a fundamental force that benefits customers. The key to the success of any business depends on your understanding of competition. The most important benefit of competition is that it encourages innovation and hence companies spur the invention of new or better products. Finding the ways to outrank your competitors in organic search is …
The rapidly changing digital world is altering all domains around us including the way we buy and sell. According to the 2018 B2B Buyers Survey Report, more and more B2B buyers are starting to turn to social media and online review sites to research a purchase decision. According to the survey, “65% of buyers rely …
Digital Marketing is a vast field. So, while most agencies would love to become one-stop solutions for all things digital marketing, it may not always be possible. Even if your agency prides itself for offering the best of services, there is a chance that sometimes you may a hit a wall. Especially in case of …
Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.