Category Archives

Benefits of Hashtags : The Complete Guide

Hashtag (#) is a vital component of social media use. Does your brand know how to use a hashtag and get the most value out of them? The beauty of hashtag is that your post can reach to your target audience, grow your followers, maximize your engagement and establish a positive brand image. So plan your hashtag strategy if you…

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The Top 20  Social Media Metrics and KPIs to Track

Businesses today have several accounts on social media. The success of your digital initiatives depends on how productive your social accounts are in its social media effort. How do you ensure that your social media efforts have the right impact on your target market? It's only possible by measuring your performance through social media KPIs and metrics. Keeping track of…

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Best Time to Post on Social Media

At a time when social media is evolving at break-neck speed, there is a constant flow of content that is vying for attention. Timing is almost everything then and it isn’t enough to just post content to social media platforms whenever you feel like it. There has to be a careful thought given to some times that are better than…

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How social media algorithms work

Social media algorithms have become the cornerstones of social media today. These are the ones who send us recommendations on what shows we have to watch, who our friends could be, what items we would like to purchase and even what destinations we would visit next. What are social media algorithms? If we were to define social media algorithms, we…

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Top 5 Social Media Scheduling Tools To Save You Time

Being on social media platforms isn’t optional anymore, and the percentage of companies using social media for their business is just growing day by day. Going to each social platform and scheduling a post does get cumbersome most of the time. There’s also a fear of human error that might cost you some results in your strategy. It’s always a…

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Top 7 Most Effective Types of Social Media Advertising

Having good knowledge of social media is now very beneficial for your business. Social media advertising is coming up to be the most successful marketing activity you could invest in. It helps you reach thousands of users with a single post and gives you leads that might eventually turn into a new business. There are many types of social media…

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How to Build a Social Media Campaign for a Niche Audience

A niche group is a selective group of audience who have very specific interests wants and needs. They may be small in number, but they hold great value for the success of brands. For a general audience, it may a little difficult to create content because there are so many varying interests. In case of niche audience, since they have…

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How Inbound Marketing can Use Social Media To Drive Lead generation

Social media is part of the initial stage where you’re attracting people to your website. It helps you to attract new readers and returning visitors, which is an important part of your inbound marketing strategy. But did you know that you can also use Use Social Media To Drive Lead generation Using Social Media to drive Lead generation Creating great content…

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Committed to meet marketing objectives

As an organization, it is common to set objectives across its different functions. Marketing is no different. Marketing objectives are defined for a year and broken down into monthly and quarterly goals. As a digital marketing agency, when you work with clients, it is very important to understand these client objectives and then set clear paths to go out and…

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Ways you can ensure that marketing is supporting the Sales Process

How to ensure that marketing is supporting the sales process. I hear Marketing and sales often used interchangeably, but it is important to know the difference between the two and their individual goals. While both functions are absolutely needed to achieve sales and to realize revenues for the organization, there are too many debates about which one is more important.…

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