What is search engine optimization? How to rank my website?

Search Engine optimization or SEO is a mechanism whereby you rank a website on search engines (typically Google) using organic means. You first decide the keywords for which you want to rank for, based on the search volumes and the competition for those search terms. For those keywords, you then start optimizing the on-page content for it and then using off-page SEO techniques, try and start building backlinks to your site to build authority and thereby ranking.

Search Engine Optimization? So basically, how do you get started and how easy is it?

You start with the keywords for which you want to rank for and then define a strategy to start improving your position on the search engines with reference to that keyword. If the competition for a specific keyword is too high and you realize that it might take you too much time to start ranking for it on Google, then you might decide to take a different keyword phrase, for which competition is lesser and it will be possible to start achieving Google 1st page faster. So really, how easy or difficult depends on the type of business you are in and what is the competition for the keywords that you want to rank for.

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