Xenia Consulting
  • Home
  • Services
    • Campaign Management Services
    • Content Marketing
    • Content Research
    • Social Media Marketing
    • Explainer Videos
    • Graphic Design Services
    • List Building
    • Search Engine Optimization (SEO)
    • Pay per click
  • About Us
  • Contact Us
  • Blog
  • Get Free Seo Report
×
  • Lead Nurturing

Get closer to your target market for maximizing revenue potential

June 8, 2010 0 Comment Atul Dhakappa

Working with business owners to define and identify the target markets for their product/services has always been an enjoyable exercise. One of the most important things that it involves is to take the business owner or the CEO slightly away from the idea that he owns (about his product or service) and virtually make him wear the customer’s shoes, both physically and emotionally. It is important to Get closer to your target market for maximizing revenue potential. Getting started is not an easy task, but as time progresses, the business owners understand where the exercise is leading to and realize the value in this exercise for their business.

Here are some steps that we usually go through to get closer to your target market for maximizing revenue potential:

1. Understand what your product/service does and what type of customers are likely to gain from engaging

2. Identifying a concise target audience for each of your products/services. The target audience for different products/services can be different, and need not be the same across the company

3. Categorize and prioritize among the categories of customers that will be interested in your products/services, based on which you will start trying to get in touch with them to source business.

4. Attaching yourself emotionally to the different categories within the target audience is the next step. This gives insights into what they will gain (directly/indirectly) by using your product/services.

5. Based on the emotional quotient, and what your product/service stands for at its core, design your univocal branding and messaging strategy

6. Choose your communication mediums and measures based on the budgets that you can outlay for this exercise

7. Execute on the strategy and do not hesitate to tweak the execution, based on early feedback.

All the best as you try and Get closer to your target market for maximizing revenue potential. would welcome comments. How to get started and drive growth leveraging Digital Marketing
Atul

 

About Atul Dhakappa

Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing

View all posts by Atul Dhakappa | Website

Related

Share on Facebook Share
Share on Linkedin Share
Share on Twitter Tweet
Share on Google Plus Share
Send email Mail
Print this Print

Previous Post

How important are elevator pitches in B2B marketing ?

Next Post

Key ingredients of a good website

Key ingredients of a good website

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

5 Ways in which Keyword Research can help you February 21, 2019
5 Ways in Which Competitor Research Helps You in Your Messaging February 19, 2019
7 Effective Digital Marketing Strategies for IT/Software Companies February 14, 2019
Top 20 Tips To Increase Your Conversion Rate In Digital Marketing February 12, 2019
2 Actionable Ideas to Increase Website User Engagement February 7, 2019

Signup Form

Follow me on Twitter

Tweets by @@xeniaconsulting
facebook
twitter
youtube
linkedin

Sitemap

  • Campaign Management Services
  • Content Marketing
  • Content Research
  • Explainer Videos
  • Social Media Marketing
  • Graphic Design Services
  • List Building
  • Pay per click
  • Search Engine Optimization (SEO)
  • Blog

Signup Form

Copyright © 2019 Xenia-Consulting. All Rights Reserved.
Share on Facebook Share
Share on Linkedin Share
Share on Twitter Tweet
Share on Google Plus Share
Send email Mail
Print this Print
Share this
X
Share this
Subject:
Message:
Ajax loader
  • Contact Us