Nowadays, when stuck in the middle of something like…
“Finding a perfect way to do a particular dish/recipe.”
“Review of any product.”
“Unable to visualize how a process works.”
…and many more to add to the list. For every such hurdle, we all prefer one easy solution…
” LET’S WATCH THIS ON YOUTUBE! “
In the 21st Century, the use of video marketing in Digital Marketing strategies has increased remarkably. In today’s era, video production is hardly a stumbling block for anyone. All it needs is one good smartphone, any primary editing PC or mobile application, and some basic knowledge of using both entities. The one with all these basic things can create a beautiful video from any corner of the world.
It is always said that,
“A Picture Is Worth A Thousand Words.
“A Video Must Be Worth Millions!”
YouTube has proved to be a powerful tool of the B2C marketing strategy for years, but what about B2B marketers? As a social platform, the influencers, content creators, and B2B brands alike are using YouTube to introduce new products and services, offer valuable facts, including industry predictions, trends, compelling stories, and so forth. So, in today’s blog, let’s see some quick overview on “HOW CANYOUTUBE BENEFIT B2B INDUSTRY”.
NEED TO GET ON YOUTUBE
Before going to the YouTube benefits, let’s check out some facts and stats which will give you the idea of “Why There Is A Need To Get On YouTube? ”
Numerous advertisers wrongly accept that videos function admirably for showcasing straight to consumers; they’re not viable for arriving at key chiefs at businesses. But in reality, this is not the situation.
As indicated by a report, organizations that use video in their showcasing systems develop their income 49% quicker year-over-year. This normal incorporates both B2C and B2B organizations.
Additionally, 70% of advertisers in B2B businesses accept that video changes competent leads more adequately than any remaining types of content promoting. That is superior to web-based media posts, designs, directs, and even blog entries.
YOUTUBE is an innovative platform for both B2C as well as B2B industries. However, the marketing strategies may differ according to the target audience. Videos often tell a story or introduce something more quickly and clearly than reading a text.
As shown in the above image, we can see that YouTube is a wide-scope platform. According to the latest statistics, YouTube has 2.3 billion users worldwide. 50.9% of B2B decision-makers use YouTube to research purchases, making it the most-used social platform for this purpose, outranking even Facebook (48.5%) and LinkedIn (33%.). Maersk, Microsoft, HP, Adobe, Oracle, Cisco, IBM are some of the brand B2B companies which heavily use YouTube Marketing.
BENEFITS OF YOUTUBE FOR B2B INDUSTRY
Whenever we want to start/choose a particular activity to work on, we, as humans, the very first question that will strike in our mind is “What Will Be Its Benefits for YouTube?”. Getting the answer to this question helps us halfway to make quick decisions for that activity and track whether we are going in the right direction or not.
Let’s check a few benefits of YouTube for the B2B industry. Even though this is in no way a complete listing, here’s what we view as the essential motives to promote your brand or business on YouTube:
EXPOSURE TO A HUGE AUDIENCE
The simplicity of YouTube is one reason why it has thrived in reputation over the years. YouTube makes it simple for content creators to share their content material with a vast audience. As we can see in the above image, YouTube has 2.3 billion active users.
Image Source: Most popular social networks worldwide as of January 2021, ranked by number of active users (in millions)
Giving your organization exquisite publicity will net you more than a local target audience ever could alone. For this reason, it’ll additionally make your business procure a target audience around the world. Attaining out to viable customers, future employees, and potential clients will eventually aid your business to grow.
HELPS BOOST SEARCH ENGINE VISIBILITY
YouTube is a smart way to increase your visibility in search engines like Google. The videos appear directly in search results for key phrases associated with their titles, and in a few cases, above typical results.
Videos with optimized title tags and descriptions have more significant chances of reaching users searching for your business information.
GAIN QUALIFIED TRAFFIC
An important point that generally, business owners fail to understand. Getting one million hits for your website would possibly sound exceptional. However, if it’s one million random hits and none of these are probable clients, then what’s the use? YouTube helps you accomplish gaining Qualified Traffic that is meaningful to your brand.
As said earlier, people use YouTube as a search engine — like they do with Google. Thus, it would help if you do something to capture their attention and turn them into loyal fans.
While a few advertising and marketing techniques can be cost-prohibitive, creating videos on YouTube is a great deal, more efficient, and pocket-friendly. Investing in video gadgets is plenty more cost-effective than billboards, print commercials, and classified ads. The money and labour you commit will assist you to attain a much broader target audience at a fraction of the price.
HIGHER CONVERSION RATES
Some research indicates that video content is 12 times likelier to be watched than textual content is to be read. They can evoke emotion like no other form of online content material can. They can make you think and feel, which helps to humanize your brand. This allows your brand to build trust and authority uniquely.
Competitor Analysis is crucial when you want to get beforehand of your competitors. Fortunately, YouTube has most of the data you need for this analysis. By browsing your competitors’ YouTube channels, note points of videos that have exceptional views. Watch those videos to get an impact of what types of content material your target audience prefers (and what they don’t). This will help you make your content material strategy.
YouTube is a robust platform that can allow your videos to be visible through organic search or paid advertising.
It’s important to remember two things :
- First, your videos should be short. It is not a rule, but it’s a fact that people don’t have much time, especially in a B2B environment.
- Second, you need to be consistent. One video will not do the trick. It will help if you treat your channel like a blog post. It will be best to promote your brand; it’s better if you constantly create fresh stuff.
Overall, video is an effective way. It may not only convey a complex message but also give your brand a human touch. You can show actual employees, customers, or partners—real people with real stories. You can add explanation videos, tutorials, how-to-videos. All equally important in the digital age. If you’re selling a product, you can present it, show how it works visually. A presentation is the most efficient tactic to promote – and you can show a lot in a single 60 seconds video.
Last but not least, B2B marketers can do more than use YouTube to enhance social engagement. You may create a community around your business and reach new audiences as a B2B marketer. YouTube channel may become a vital component in your content marketing plan before you know it.