In the past few years, the internet has changed the way we see, perceive, and plan marketing strategies. The digital marketing domain is constantly on the rise and it is not expected to die anytime soon. In fact, in the coming years, new advancement will elevate the digital world.
But, before we see the scope and growth of digital marketing, let’s understand the meaning of this type of marketing.
Digital marketing is a field of marketing which deals with promotion and advertising of products and services through the internet. This involves every type of marketing that uses internet such as affiliate marketing, search engine optimization, search engine marketing, social media marketing, and email marketing.
It is interesting to note that how the invention of the radio gave rise to radio marketing. Televisions gave birth to TV marketing, which is a good way of reaching a vast audience even today. The internet led to internet marketing, which is now commonly referred to as digital marketing.
Why Businesses Prefer Digital Marketing
With 4 billion active internet users, it is impossible to ignore digital marketing. It is unlikely that any business would even want to consider leaving these 4 billion users behind.
So many people are now connected to the internet and many more are joining on daily basis. This makes it easier to reach out to a wider audience. The traditional marketing methods will not provide such flexibility and ability to target a vast audience in less time.
Till the year 2018, mobile users are expected to reach 4.68 billion. Mobile phones give ease-of-use and convenient functioning for people. It is now simpler than ever to stay connected to the world, friends and family. Many organizations are utilizing this power to engage users, attract more leads, and enhance their customer base.
Digital marketing also enables businesses to offer advanced, quick services to users through the internet.
Digital marketing is one of the best ways for small and medium enterprises, and here’s why we believe this.
Think about it – traditional marketing such as TV marketing can eat up a lot of your money. However, digital marketing has a vast reach, lower costs, and better opportunities. You can reach to people from other nations. All this together can boost your ROI at low expenses.
Target Specific Audience
With advanced technologies and tools, it possible to target a specific audience on social media. Facebook ads alone give you an enhanced portal to narrow down your ads and hit your potential audience.
You can also personalize and customize the experience for a few users, which will be difficult without the use of the internet.
The Scope of Digital Marketing Services in Pune
Since digital marketing is on the rise, having a career in this field can be pretty amazing. You can get to know new ways and methods every day. Digital media marketing will never cease to amuse you, and it rarely disappoints anyone.
We know so many bloggers today who are earning a living based on just their blogs. There could be no better time to start blogging than now. There is a high requirement of catchy, viral, and useful content on the internet.
After starting your own blog or a website, you can build an audience base, which can later help you earn money. This can be achieved through AdSense and affiliate marketing that pays you for the number of clicks on the ads.
Although it is believed that the freelance market is going down, it actually going up. This is the perfect time to start building something of your own and offer freelancing services online to agencies. For instance, a graphic designer can make his own website and blog to promote his talent and gain new clients.
YouTube blogging is similar to content blogging. However, here, you have to take care of content, visuals, and make everything look appealing. You can become a full-time YouTuber and create small tutorials, review products, etc.
Future of Digital Marketing
Digital marketing definitely has a promising future. Overall, businesses can benefit from this new trend to gain customers and people can choose this as a career option. We think this is the perfect time to start your journey in the digital marketing world, as growth graph will only take a steep upward turn in future.
Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing