One of the most prominent ways of improving your website’s SEO score is by increasing the number of backlinks in your content. In the past, many companies got away with stuffing irrelevant or slightly relevant albeit low quality links in their content. It did help them increase their visibility on search engines and subsequently their SEO scores.
Although once Google refined its algorithms further, it became tricky for such companies to continue these practices. Not only was it not useful, but it also made them liable to get penalized or worse, blacklisted for following unethical practices.
How to Generate high-quality backlinks
Don’t worry. You do not need to resort to such ways anymore. In this post we will share tips about how to build high-quality backlinks for your website and increase your SEO score.
Contribute as a Guest Author:
Sharing free yet relevant content to a credible blog website is one of the easiest ways of generating a backlink. It is also a win-win situation for both the contributor and the website owner.
While this is easy, there are a few things that need to be taken care of. You should collaborate with websites or blogs that are specifically related to your domain. It does not make sense for you to contribute towards a fashion blog if you belong to that industry .
Even with this initiative, many authors fail to contribute content that is meaningful, relevant and original. The do not put much thought into what they are contributing and only seek to get a backlink in exchange.
Do not be this person. Your content should be helpful to the website or blog’s audience. It also helps build credibility and will get you more guest blogging opportunities with other publications.
Comment on credible posts:
When you come across a post or content that is thought provoking and provides great insights, make sure you take some action. Do not be complacent with only ‘liking’ or ‘sharing’ the content on your social media.
Comment on these posts and share your opinion or add relevant points that could increase its value. Only after this should you provide a link to your own blog and let them know you that content can also be helpful in addition to this post.
There are chances that this could be a nofollow link but nevertheless it does help to build relationship with another trustworthy contributor. Eventually this could also turn into an article exchange or guest blogging opportunity.
Do ensure that you are commenting only on posts that are relevant to you and avoid spamming.
Leverage the reach of press release websites to ensure your news or update reaches a larger audience and at the same time, ensure you get a quality backlink for your website. This is especially useful since these websites have an already established and large audience.
Make sure that your title is catchy and intriguing along with meaningful content in the body. While you can easily reach this audience, it is upto you to ensure they actually end up reading your news.
Since press release is a paid service, it is wise to find out if the website’s audience falls under your target segment. Focus only on areas that are useful to you instead of reaching out to a mass audience. Unless of course, your product or service does not have a niche and does indeed target everyone at the same time.
Improve your own content:
At the heart of everything is the value that you provide in your own content. If you are not writing content that is well-researched, original, easy to understand or actually helps your target audience, all of these practices will mean nothing after a certain point of time.
Sure, in the beginning you may get high quality backlinks and help to improve your SEO score. It may even get a sizeable number of visitors to your website. But as soon as your audience finds out that the website’s content is generic and offers no value, they will immediately leave, never to return. This will also lead to a significant increase in your website’s bounce rate. You do not want that to happen.
Your content does not always have to talk about your products and services or benefits that you are providing. You can even aim to write articles that either educate your audience or solve their problems. It should make them share your content without being asked. And they will keep coming back to get more value.
In the end, that is the whole point of getting high quality backlinks. We can write more about how to build high-quality backlinks but these are some of the basic yet highly effective activities that need to be taken care of immediately.
Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing