Followers on social media are an extremely important part of the whole game. Though many may say they don’t care about the number of the followers, the truth is that those numbers matter – and they matter a lot! Other users look at your numbers while deciding whether to follow you or not, influencers look at your numbers to think about your worth as partners and you may look at your own numbers to determine your success as a brand. While these numbers are not necessarily a sign of the quality of your brand or content, it is still very important to have a good number of followers.
Here are some proven ways of increasing your followers on social media:
To ensure that you make the most of social media, you have to make your presence felt on it consistently. Posting just a couple times of week is bound to get lost in the millions of other posts. So, you need to post very regularly. Also, it is better to stick to a social media strategy as long as it works. No one likes to follow dormant Twitter accounts and Facebook pages.
Use social media networks wisely
If you post 10 tweets a day or post 10 pictures on Facebook, it may work. But if you put 10 posts on LinkedIn, it will definitely look a bit strange. What works on Twitter or FB may not work on LinkedIn. You will have to study each media and see how best you can use it.
Communicate with your target audience
You need to keep your market informed with the right information because that’s a great way to talk to them. Whatever is your field, you need to communicate with them about relevant topics. For instance, if you are a food blogger, you can talk to your market about the best places in the city for a specific type of food.
Follow relevant accounts
If you want followers, you must first be a follower yourself. Finding and following accounts of people and businesses that are relevant to your business is a beginning step. You may have a fair idea of who the influencers in your industry are. You can follow them and share their content. Many will then follow you back and share your content as well.
Ensure your social media ‘Follow’ buttons are accessible
Make sure they are on every page of your website. You should also put them on your social networks if they allow links to other network profiles. Also, don’t forget to include links to your social profiles in your email.
Remind your subscribers to follow you
If there’s an email list that you regularly send content to, include your primary social media links there. It will not harm to make special appeal for people to follow you there.
Use hashtags where needed
Hashtags are a great way to help people find content on the topics that they are interested in. But you have to be careful while using hashtags because it’s pointless to overuse them. People like to see real content more and not just irrelevant hashtags.
Respond to your followers
Responding on time is of prime importance in the age of social media. The whole idea of a social media account is so that you get back to people who try to reach you. It is essential to respond to comments, questions or mentions made by your followers.
Make your content shareable
You may think that making your content shareable is a given, but there are sites that sometimes do not have the share link. Remember visitors may not have the time to copy paste your link or content and you may lose some valuable opportunities.
Build strong partnerships
One of the best ways is to build partnerships for content and campaigns. You can build relationships with non-rival companies that may still be relevant to your business area. You can then work mutually with them and for joint content and social media campaigns.
The above-mentioned ways to increase followers on social media are effective to build a solid foundation. They will lead to a following that will actually benefit you and your business. You can get in touch with companies like ours that offer social media marketing services in Pune. We can help you gain more followers because the larger your potential reach, the more influence you will have!
Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing