We help your customers to find you...
Xenia Consulting is professional lead generation company in Pune to support your sales efforts and help drive ROI(Return of Investment). Our primary focus is on B2B and B2C lead generation We track and monitor to the last level of detail, so that you know what initiatives are delivering you the results. Consistent and quality lead generation is the key to improving efficiency in marketing.
As a marketer or a business owner, to drive growth for your business, you need to have a consistent and steady flow of business leads. Generating these leads through traditional means can be expensive and will consume lot of resources, budgets, people as well as time.
Here is what our Lead Generation services will help you do.
- Improved Visibility and Branding
- Increased Conversion Rate
- Improved Lead to Customer Rate
What is a Lead Generation service?
Lead generation is a systematic process of encouraging and capturing interest in your product or service for the purpose of developing sales for your organization. Lead generation companies in Pune often use digital channels, and social techniques to drive quality leads. The availability of abundance of information has led to the rise of the self-directed buyers and several new techniques have potential to bring a qualified potential lead for your business. Its now more easy to generate an extremely high volume of leads in a short period of time by engaging with a professionallead generation company in Pune
Why it is necessary for your business ?
Salespeople are running out of fuel as they believe they’ve hit the limit of people and companies to sell their products or services to. They are likely to look for wrong areas for tapping new business and also there is no buyer personas mapping.
Customer’s buying process has changed, and marketers need to discover new ways to reach potential buyersin order to stay relevant. Rather than finding customers with mass advertising and cold calling, alead generation company focuses on building relationships with buyers with strong messaging and presence on all the possible social media channels as well as on the google search network.
Finding the right target audience or buyer is the major challenge while growing your business.To tap the right audience, online lead generation through various channels is the most preferable way of attracting potential customers.
How do we make it work?
For any successful business’s sales and marketing strategy, ability of strong lead generation is the base that holds up the entire lead generation funnel.We are professional lead generation company in Pune that leverages content led inbound marketing to deliver quality business leads for you. We do this by generating meaningful and relevant content in many forms and then driving it effectively to influence your prospects, using the best suitable social and digital channels. We have a dedicated team which is exclusively working on lead generation.
Many clients have experienced exponential growth in their business and they have been working with over the past 8 years and we would like to do that for you as well. We are a creatively led, strategically driven, technology focused full service lead generation company in Punethat works with you as a true partner.
Here is what our Lead Generation services will help you do.
Reach Your Potential Customers
Frequently Asked Questions
One of the most challenging tasks for any business or start-up when starting off new and operating in crowded markets is demand generation. It is distinctly different from lead generation and is a much more evolved process thus making it all the more challenging for start-ups and businesses. Demand generation is accomplished through a comprehensive, gradual and holistic procedure that often involves the entire marketing departments. The demand generation strategies for start-ups are available in plenty and implementing them in your business can help boost it really well. Here are a few listed down below:-
● Try and give away the best product of your start-up whether it is a content download or promotional campaign. Offering these good quality giveaways will build a bond of trust between customers and your start-up and they will be likely to revisit your content and your brand.
● Hosting webinars is an excellent strategy because you can show both the existing as well as potential customers the best utilisation of your product. This, in turn, will help you build a strong relationship with your current customers and showcase your company’s offerings to the potential customers.
Even though demand generation and lead generation share similar traits, the specific techniques and goals that are behind each method are distinctly different. To put it into very simple terms lead generation is a subset of demand generation. Demand generation services mainly attract new and potential customers to your business and create awareness about your company whereas lead generation is focused on converting these customers into ‘leads’ and preparing them for purchases and getting them ready for the marketing and sales procedure. Another great way to look at the differences is by understanding the type of content each method uses.
A Lead Generation Company makes use of “gated” content which means that you collect personal information from the potential customer such as e-mail details and contact details. This further allows marketing and sales to continue with the relationship and nudge the customer towards a purchase. In demand generation, free content is made use of such as articles and blog posts and videos because this helps in generating better awareness and provides with an insight into your start-up and attracts the target audience.
Every marketer needs to be aware of the basic differences between B2B Marketing and B2C Marketing strategies. B2B marketing focuses more on logically driven purchasing decisions and B2C marketing focuses more on emotionally driven purchasing decisions. For digital marketing agencies that are serving and catering to both types of businesses understanding the differences is crucial in order to develop a great marketing strategy and perform well.
In terms of customer relationships, a b2b Lead Generation Company will emphasise more on building personal relationships so that they can generate long-lasting business from customers. Hence relationship building during the buying cycle for a b2b company is essential because it helps them prove their business practices, morals and ethics. For a b2c company, the marketing strategy will focus more on pushing the customers to purchase the products from your client’s website and drive sales. B2C marketing values efficiency the most and hence they do not spend much time in knowing the customer and the relationship is purely transactional. The marketing strategy concentrates more on selling the product and more time is invested in trying to deliver high-quality products in the shortest span of time.
Business to business lead generation in the simplest form of business, where a business is selling its product/service to another business. It runs parallel with a business-to-customer lead generation where the services and products are directly sold to the consumer. In any marketing and sales infrastructure, B2B lead generation is the stepping stone. It involves gathering information from a potential customer such as his/her name, company name, email address and job title and that is used to for personalised communication purposes and to increase sales. The final goal of b2b lead generation services is to create a consistent line-up of prospects that can turn into customers.
The best ways of b2b lead generation are mentioned as follows:
· Trying to create content according to the need of the client and prioritising that would generate quality B2B leads.
· By increasing the number of live interactions and conversations with your B2B leads, you also speed up the process of purchase.
· Creating a list of high-quality B2B leads is a much better way than buying them.