What is YouTube, Instagram, and Facebook? Think…
These are mediums where people share visual content. Simple.
Visual Content is one of the most powerful communication mediums available to brands today. It’s simple: our brain processes visuals more efficiently than text, which makes visual content more interesting, engaging and effective. That is one of the reasons why marketers are increasingly using graphic design to improve your visibility.
In the past few years, graphic design has become a very important factor across all marketing initiatives. Visibility of published content to viewers and its virality is of crucial importance for marketing.
The created message must be sufficiently attractive, interesting, fun and unique that it catches viewers’ attention and make him gladly share and promote it. Graphic design is an important tool that enhances how you communicate with other people. It serves to convey your ideas in a way that is effective and more engaging.
Images are the important factor in media content.
With continuous bombardment of content from various channels we have very little time to review the content presented to us. If that can be done via a graphical representation in the form of pictures, info graphics, charts or short videos, the chances of it being noticed is far higher. The role of graphic design to improve your visibility cannot be underestimated. It helps you get a foot in the door for your marketing strategies.
Across all marketing channels including physical (advertisements, hoardings, collateral) & digital (website, social media, blogs), making a good impression and keeping visitors engaged is now almost entirely dependent on design. This is one of the important reasons, where marketers use graphic design to improve your visibility. Role of Graphic design in building awareness about your product
It makes you look good
Good design makes you look good. It’s that simple. Great graphic design allows you to make a positive first impression. People form opinions in a matter of seconds. Aesthetically pleasing, professionally designed graphics will have better chance of causing a positive influence for your product, service or brand
Makes you unique
By nature, people like to associate with things that look good and make them feel good. It’s important to know that the graphics, colors and designs that you choose to represent your brand can help you differentiate significantly from your competition. Great design stands out in the minds of decision makers and can influence their choices, both deliberately and subconsciously. By investing in quality graphic design, you are significantly increasing your brand’s ability to stand out in the minds of key decision makers.
Graphic design summarizes an idea
Graphic design summarizes an ideas in a way that’s pleasing to the eye. Persons may not be willing to read a document that is trying to convince them to purchase your product, but they will be willing to have a look at an image that serves the same purpose.
Whether it’s in print or online, from business cards to billboards, logos, packaging design, flyers graphic design needs to be consistent. All representations of your brand should be visually similar to build trust and to ensure that your brand is recognizable.
Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing