Marketing Outsourcing – a viable option

The economy seems to be getting back to normalcy, slowly and surely. Amidst all the mayhem that companies unleashed during the lean period, all the major cost centers and support operations suffered. Marketing, which is still considered as a cost center by many, though it is an important growth engine was one among them. With companies beginning to figure their way forward to get back to growing ways, the focus shifts back to marketing in a big way.


What’s a better option, hire and re-train a new marketing team all over or hire specialists in their own function and start outsourcing marketing operations. The answers are varied in different business circumstances. I was studying the merits and de-merits of both the options, . I will share more during the coming blogs.

About Atul Dhakappa

Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing

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