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Inbound Lead Generation Guide


Several times, I compare the sales process with an army on a battlefront. The soldiers feel comfortable as long as they have sufficient weaponry and artillery with them. The minute the supplies begin to dry up, the confidence of teams goes down. Aren’t sales very similar? The sales guy feels very confident, as long as he has tons of information with which he can engage his prospects and customers. How do you ensure that your sales guys have potent ammo for your demand gen campaigns.
In sales terms, this information that we are referring to is really marketing content. It can take many forms, a brochure, datasheet, case study, presentation in the simplest form to something as engaging as a white paper, article or a webinar.
Marketing’s role is to make sure that there are enough reasons for sales/business development teams to keep engaging with your potential prospects and customers. How do you then maintain this steady stream of content flowing? How do you generate this ammo for your demand gen campaigns ? Here are some simple steps
Is this helpful. Any other thoughts/ideas? Your feedback is appreciated How do you create the best marketing plan
Best Regards,
Atul
Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing
Ulysses Dekorte
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