Many B2B marketers have dismissed the idea, claiming that social media is more for personal networking than for B2B.
Getting a good social media presence is crucial nowadays. It gives you the ability to engage with and influence your target customers in a subtle yet consistent way. It also makes it easier to gain feedback on your products/services.
What steps do you take to create a successful social media strategy? How do you get started on your social path, or how do you consolidate your presence if you already have one? Find out answers to all these questions and more in this insightful eBook.