Patience is waning across all age groups and people no longer have the time to go through traditional forms of content. Brochures/Flyers are slimming down in size and content. People are increasingly talking about the role of graphic design in building awareness about your product. Companies are reducing the number of slides on presentations and trying to make it more visual instead. There are several alternate forms of content distribution that are becoming very popular like Instagram, YouTube, Slide share, which are more amenable to quick consumption, across multiple devices and are easy to share as well.
As you start communicating about your products/services, building awareness and affinity towards your brand is one of your first objectives. With diminishing attention spans, it is best that you deploy visual means to communicate your values
How can graphic design help in external communication?
I hope you found this useful. The role of Graphic design in building awareness has been significantly increasing over the last few years.
Save my name, email, and website in this browser for the next time I comment.
Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you. We do this by generating meaningful and relevant content and then driving it effectively to influence your prospects, using a mix of social and digital channels.