By this time tomorrow, it will be clear and in all probability, Narendra Modi will be nominated to become the next Prime Minister of India. In the past nine months, over 200 young Indian professionals from top schools and companies have diligently carried out Narendra Modi’s poll campaign, across print, social and digital media. — the chai pe charcha discussions, 3D rallies, marathons, conclaves and social media programs — to fulfil the task given to them: “Take Modi to the dark zones of the country, where the party and the man himself are unknown.”
Narendra Modi’s poll campaign itself was a classical mix of traditional good old marketing (public rallies, TV, Radio and Print advertising) and new age-marketing mechanisms (Digital marketing including SEO, PPC Ads, Facebook page and community and regular posts, Twitter handle and regular posts on issues).
The digital version of Narendra Modi’s poll campaign spans close to 10 websites, including news and opinion sites niticentral.com and India272.com, a platform where those keen to see the Bharatiya Janata Party (BJP) win at least 272 seats in the Lok Sabha (giving it a simple majority) can volunteer. It is managed by a team of 50 people, based in New Delhi and Bangalore.
An example of how the machinery worked ahead of Modi’s Amethi rally
As the BJP campaign, encompassing all forms of media across every platform, swings into action to prepare its Amethi assault, what makes the Modi machine so formidable becomes apparent immediately. Calls are made to the party’s Media Cell in New Delhi to get the message out. The National Digital Operations Centre in the party’s Delhi headquarters is directed to update Modi’s schedule on Facebook and create a Twitter buzz. The India272+ mobile app is updated, and instructions are sent to 2.5 million active volunteers across the country. Within minutes, the entire edifice comes up to speed with an Amethi strategy as if it was always meant to be in Modi’s flight plan. (This is an excerpt from India Today site. Read more here)
What are the lessons from Narendra Modi’s poll campaign. Well several interesting lessons
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Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you. We do this by generating meaningful and relevant content and then driving it effectively to influence your prospects, using a mix of social and digital channels.