Content Marketing How do you get Thought Leadership Content to drive more Leads & Sales? December 12, 2011 By:Atul Dhakappa no comments I talk to a lot of potential customers, entrepreneurs, owners and they ask me. How can they use Content Marketing Strategy to drive Lead Generation or how do they go about defining a Content Strategy to drive more sales ?. Let's cover some of these points through this post Having a sound Content Marketing Strategy helps you build significant Thought… Read More
Content Marketing Why you need to plan a dynamic marketing collateral mix August 31, 2011 By:Atul Dhakappa no comments Savvy marketers need to focus on the different formats in which their customers would like to consume marketing collateral. This is especially important in the digital age, as consumption of marketing collateral differs by the channel that you choose. Also the type of marketing collateral needed differs based on the stages in the sales lifecycle the purpose for which it… Read More