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4 Reasons Why the Corporate Brochure does not work anymore and What you should do

I was recently into a client engagement for over 4 months, during which we created corporate brochure, case studies that the client could use at his website and in their communication with prospective customers. My thoughts, which by the way I communicated to the client as well were - Corporate Brochure and case studies are important elements of messaging but…

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Ways to Quickly get your Integrated Marketing Collateral Strategy Rolling

When you promote your products/services, you use a judicious mix of different channels. It is important that across all your channels, you are propagating along unified messaging themes.  You cannot risk diluting your value by talking about different things at different times. After all a brand can only be built by consistent, repetitive and unified messaging. Here's where it is…

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Get your marketing collateral up in less than 2 weeks

Today, we live in an informed economy. Anybody looking for any product/service can do a proper evaluation before he makes a purchase even without getting in touch with any sales person from that company. It is important to get your marketing collateral up and available at your digital properties. A prospect will look through the collateral available at the company…

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